9780073012650

Global Business Today with Business Plan CD Powerweb and Map

by
  • ISBN13:

    9780073012650

  • ISBN10:

    0073012653

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 12/4/2003
  • Publisher: McGraw-Hill/Irwin
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List Price: $136.35

Summary

Charles Hill's Global Business Today, 3e (GBT) has become an established text in the International Business market for its excellent, but concise coverage of the key global issues including the cultural context for global business, cross-border trade and investment, the global monetary system and competition in the global environment. GBT's concise chapters give a general introduction to international business - emphasizing the environmental factors, with less coverage of operations. Charles Hill is renowned for his attention to research trends and that is evident in Global Business Today, 3e through a variety of real world examples and cases from small, medium, and large companies throughout the world.

Table of Contents

Part I: Globalization

Chapter 1: Globalization

Part II: Country Differences

Chapter 2: Country Differences in Political Economy

Chapter 3: Differences in Culture

Part III: Cross-Border Trade and Investment

Chapter 4: International Trade Theory

Chapter 5: The Political Economy of International Trade

Chapter 6: Foreign Direct Investment

Chapter 7: Regional Economic Integration

Part IV: Global Money System

Chapter 8: The Foreign Exchange Market

Chapter 9: The Global Monetary System

Part V: Competing in a Global Marketplace

Chapter 10: Global Strategy

Chapter 11: Entering Foreign Markets

Chapter 12: Exporting, Importing, and Countertrade

Chapter 13: Global Marketing and R&D

Chapter 14: Global Manufacturing and Materials Management

Chapter 15: Global Human Resource Management

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