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Global Business Today,9780256214314
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Global Business Today

by Hill, Charles W. L.
ISBN13:

9780256214314

ISBN10:
025621431X
Format:
Paperback
Pub. Date:
10/1/1997
Publisher(s):
McGraw Hill College Div
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Table of Contents

Part 1 Globalization
Chapter 1 The Emerging Global Economy
Part 2 Country Differences
Chapter 2 Differences in Political Economy
Chapter 3 Differences in Culture
Part 3 Cross-Border Trade and Investment
Chapter 4 International Trade Theory
Chapter 5 The Global Trading System
Chapter 6 Foreign Direct Investment
Chapter 7 Regional Economic Integration
Part 4 Global Money System
Chapter 8 The Foreign Exchange Market
Chapter 9 The Global Monetary System
Part 5 Competing in a Global Marketplace
Chapter 10 Global Strategy
Chapter 11 Entering Foreign Markets
Chapter 12 Global Marketing
Chapter 13 Global Operations Management
Chapter 14 Global Human Resource Management
Endnotes
Glossary
Index


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