9780072506990

Global Business Today, w/ postscript 2002, CD, & map

by
  • ISBN13:

    9780072506990

  • ISBN10:

    0072506997

  • Edition: Packaged
  • Format: Paperback
  • Copyright: 5/1/2001
  • Publisher: McGraw Hill College Div
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Table of Contents

Preface
Part 1 Globalization
Globalization
Part 2 Country Differences
Country Differences in Political Economy
Differences in Culture
Part 3 Cross-Border Trade and Investment
International Trade Theory
The Political Economy of International Trade
Foreign Direct Investment
Regional Economic Integration
Part 4 Global Money System
The Foreign Exchange Market
The Global Monetary System
Part 5 Competing in a Global Marketplace
Global Strategy
Entering Foreign Markets
Global Marketing and Product Development
Global Operations Management
Global Human Resource Management
Glossary
Notes
Index

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