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Global Business Today, w/ postscript 2002, CD, & map,9780072506990
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Global Business Today, w/ postscript 2002, CD, & map

by
Edition:
Packaged
ISBN13:

9780072506990

ISBN10:
0072506997
Format:
Paperback
Pub. Date:
5/1/2001
Publisher(s):
McGraw Hill College Div
List Price: $101.60

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This is the Packaged edition with a publication date of 5/1/2001.
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Table of Contents

Preface
Part 1 Globalization
Globalization
Part 2 Country Differences
Country Differences in Political Economy
Differences in Culture
Part 3 Cross-Border Trade and Investment
International Trade Theory
The Political Economy of International Trade
Foreign Direct Investment
Regional Economic Integration
Part 4 Global Money System
The Foreign Exchange Market
The Global Monetary System
Part 5 Competing in a Global Marketplace
Global Strategy
Entering Foreign Markets
Global Marketing and Product Development
Global Operations Management
Global Human Resource Management
Glossary
Notes
Index


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