Global Business

by Czinkota, Michael R.; Ronkainen, Ilkka A.; Moffett, Michael H.; Moynihan, Eugene O.

• ISBN13: 9780030006593
• ISBN10: 0030006597
• Edition: 3rd
• Format: Paperback
• Copyright: 2000-08-07
• Publisher: South-Western College Pub

Summary

Global Business is an abridged version of the best-selling text, International Business, 5th Edition. Containing a unique mix of authors - prominent professors from both 4-year universities and a community college - it gives the book an outstanding combination of research and practicality. In this new edition, special emphasis is given to the impact technology has had on the business world in the past few years.

Table of Contents

PART I

INTRODUCTION TO GLOBAL BUSINESS THEORY AND PRACTICE

1. The Global Business Imperative

2. The Impact of Culture on Global Business

PART II

THE GLOBAL ECONOMIC ENVIRONMENT AND INSTITUTIONS

3. The Theory of Global Trade and Investment

4. The International Economic Activity of the Nation: The Balance of Payments

5. Foreign Exchange, Global Financial Markets, and the International Monetary System

6. Economic Integration and Emerging Market Economics

PART III

ENVIRONMENTAL CONSIDERATIONS IN GLOBAL BUSINESS

7. National Trade and Investment Policies

8. The Legal and Political Environment of Global Business

9. Organization, Management, and Control of Global Operations

PART IV

GLOBAL MARKETING

10. Global Business and Marketing Research

11. Global Business Entry

12. The Marketing Mix for Products and Services

13. Physical Distribution

PART V

INTERNATIONAL FINANCE AND THE FUTURE

14. International Finance

15. The Future