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Table of Contents
Chapter 1 - Globalization Imperative
Chapter 2 - Economic Environment
Chapter 3 - Financial Environment
Chapter 4 - Global Cultural Environment and Buying Behavior
Chapter 5 - Political and Legal Environment
Chapter 6 - Global Marketing Research
Chapter 7 - Global Segmentation and Positioning
Chapter 8 - Global Marketing Strategies
Chapter 9 - Global Market Entry Strategies
Chapter 10 - Global Product Policy Decisions
Chapter 11 - Global Product Policy Decisions
Chapter 12 - Global Pricing
Chapter 13 - Global Communication Strategies
Chapter 14 - Sales Management
Chapter 15 - Global Logistics and Distribution
Chapter 16 - Export and Import Management
Chapter 17 - Planning, Organization, and Control of Global Marketing Operations
Chapter 18 - Marketing Strategies for Emerging Markets
Chapter 19 - Global Marketing and the Internet
Chapter 20 - Sustainable Marketing in the Global Marketplace