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Global Marketing Management,9780136157397
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Global Marketing Management

by
Edition:
8th
ISBN13:

9780136157397

ISBN10:
0136157394
Format:
Hardcover
Pub. Date:
4/15/2013
Publisher(s):
Prentice Hall
List Price: $244.20

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Summary

The leading MBA text in international marketingwith comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

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