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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries,9780415640664
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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries

by ;
Edition:
1st
ISBN13:

9780415640664

ISBN10:
0415640660
Format:
Hardcover
Pub. Date:
4/4/2013
Publisher(s):
Routledge
List Price: $145.00

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What version or edition is this?
This is the 1st edition with a publication date of 4/4/2013.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

The Global News Challengetackles one of the timeliest topics in mass communication today-the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts.


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