9780415448147

Global Public Relations: Spanning Borders, Spanning Cultures

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  • ISBN13:

    9780415448147

  • ISBN10:

    041544814X

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-02-04
  • Publisher: Routledge
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Supplemental Materials

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Summary

This ground breaking text provides a structured and practical framework to understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the pitfalls of communicating and problem solving across a range of organizations and locations, and in both international and cross cultural settings. Featuring case studies, testimonials from professionals working in the field, and discussion questions for further debate, Global Public Relations highlights the differing dynamics which need to be considered in a variety of contexts; from communicating to a company's own employees, to liaising with external bodies like government agencies, community opinion leaders, and the media. The book shows how skilled public relations professional negotiate an array of different issues in both reflecting and maintaining the goals and values of the organization they work for. Offering a truly global perspective on the subject, this innovativetext is essential reading for any student interested in public relations and the mass media in general, and will also be of interest to professional working in the field.

Table of Contents

Part 1 Chapter 1: Common Ground Chapter 2: Evolution of the Profession Chapter 3: Theories and Methods Part 2 Chapter 4: Comparative Cultural Metrics Chapter 5: Cultural Comparisons Chapter 6: State of the Profession Part 3 Chapter 7: South and Southeast Asia Chapter 8: China, Japan, and South Korea Chapter 9: The Middle East Chapter 10: Sub-Saharan Africa Chapter 11: Latin America Chapter 12: Central and Eastern Europe Chapter 13: Western Europe and Legacy Countries Chapter 14: Emerging Global Trends

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