Global Public Relations: Spanning Borders, Spanning Cultures

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  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2/11/2009
  • Publisher: Routledge

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This ground breaking text provides a structured and practical framework to understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the pitfalls of communicating and problem solving across a range of organizations and locations, and in both international and cross cultural settings. Featuring case studies, testimonials from professionals working in the field, and discussion questions for further debate, Global Public Relations highlights the differing dynamics which need to be considered in a variety of contexts; from communicating to a company's own employees, to liaising with external bodies like government agencies, community opinion leaders, and the media. The book shows how skilled public relations professional negotiate an array of different issues in both reflecting and maintaining the goals and values of the organization they work for. Offering a truly global perspective on the subject, this innovativetext is essential reading for any student interested in public relations and the mass media in general, and will also be of interest to professional working in the field.

Author Biography

Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.

Table of Contents

List of tablesp. vii
List of figuresp. viii
Forewordp. ix
Prefacep. xiv
Acknowledgmentsp. xvi
Contributing authorsp. xvii
Common groundp. 3
Evolution of the professionp. 17
Theories and methodsp. 32
Comparative cultural metricsp. 53
Structural comparisonsp. 71
The state of the public relations professionp. 87
South and Southeast Asiap. 117
Evolutionary public relations in China, Japan and South Koreap. 137
The Middle Eastp. 162
Public relations in sub-Saharan Africap. 178
Latin Americap. 206
Central and Eastern Europep. 228
Western Europe and "legacy" countriesp. 261
A look to the futurep. 280
Indexp. 304
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