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Table of Contents
|List of tables||p. vii|
|List of figures||p. viii|
|Contributing authors||p. xvii|
|Common ground||p. 3|
|Evolution of the profession||p. 17|
|Theories and methods||p. 32|
|Comparative cultural metrics||p. 53|
|Structural comparisons||p. 71|
|The state of the public relations profession||p. 87|
|South and Southeast Asia||p. 117|
|Evolutionary public relations in China, Japan and South Korea||p. 137|
|The Middle East||p. 162|
|Public relations in sub-Saharan Africa||p. 178|
|Latin America||p. 206|
|Central and Eastern Europe||p. 228|
|Western Europe and "legacy" countries||p. 261|
|A look to the future||p. 280|
|Table of Contents provided by Ingram. All Rights Reserved.|