More New and Used
from Private Sellers
Usually Ships in 2-3 Business Days
Usually Ships in 3-5 Business Days
Downloadable Offline AccessLifetime Access
Starting at $38.61
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the edition with a publication date of 2/11/2009.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
This ground breaking text provides a structured and practical framework to understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the pitfalls of communicating and problem solving across a range of organizations and locations, and in both international and cross cultural settings. Featuring case studies, testimonials from professionals working in the field, and discussion questions for further debate, Global Public Relations highlights the differing dynamics which need to be considered in a variety of contexts; from communicating to a company's own employees, to liaising with external bodies like government agencies, community opinion leaders, and the media. The book shows how skilled public relations professional negotiate an array of different issues in both reflecting and maintaining the goals and values of the organization they work for. Offering a truly global perspective on the subject, this innovativetext is essential reading for any student interested in public relations and the mass media in general, and will also be of interest to professional working in the field.
Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.
Table of Contents
|List of tables||p. vii|
|List of figures||p. viii|
|Contributing authors||p. xvii|
|Common ground||p. 3|
|Evolution of the profession||p. 17|
|Theories and methods||p. 32|
|Comparative cultural metrics||p. 53|
|Structural comparisons||p. 71|
|The state of the public relations profession||p. 87|
|South and Southeast Asia||p. 117|
|Evolutionary public relations in China, Japan and South Korea||p. 137|
|The Middle East||p. 162|
|Public relations in sub-Saharan Africa||p. 178|
|Latin America||p. 206|
|Central and Eastern Europe||p. 228|
|Western Europe and "legacy" countries||p. 261|
|A look to the future||p. 280|
|Table of Contents provided by Ingram. All Rights Reserved.|