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This ground breaking text provides a structured and practical framework to understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the pitfalls of communicating and problem solving across a range of organizations and locations, and in both international and cross cultural settings. Featuring case studies, testimonials from professionals working in the field, and discussion questions for further debate, Global Public Relations highlights the differing dynamics which need to be considered in a variety of contexts; from communicating to a company's own employees, to liaising with external bodies like government agencies, community opinion leaders, and the media. The book shows how skilled public relations professional negotiate an array of different issues in both reflecting and maintaining the goals and values of the organization they work for. Offering a truly global perspective on the subject, this innovativetext is essential reading for any student interested in public relations and the mass media in general, and will also be of interest to professional working in the field.
Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.
Table of Contents
|List of tables||p. vii|
|List of figures||p. viii|
|Contributing authors||p. xvii|
|Common ground||p. 3|
|Evolution of the profession||p. 17|
|Theories and methods||p. 32|
|Comparative cultural metrics||p. 53|
|Structural comparisons||p. 71|
|The state of the public relations profession||p. 87|
|South and Southeast Asia||p. 117|
|Evolutionary public relations in China, Japan and South Korea||p. 137|
|The Middle East||p. 162|
|Public relations in sub-Saharan Africa||p. 178|
|Latin America||p. 206|
|Central and Eastern Europe||p. 228|
|Western Europe and "legacy" countries||p. 261|
|A look to the future||p. 280|
|Table of Contents provided by Ingram. All Rights Reserved.|