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9780324560701

GLOBAL (with Review Cards and Management CourseMate Printed Access Card)

by
  • ISBN13:

    9780324560701

  • ISBN10:

    0324560702

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-10-27
  • Publisher: South-Western College Pub
  • View Upgraded Edition

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Supplemental Materials

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Summary

Created through a "student-tested, faculty-approved" review process with feedback from both students and faculty, GLOBAL is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. GLOBAL answers the pressing question, "What determines the success and failure of firms around the globe?" Renowned international instructor, researcher, and consultant Dr. Peng integrates a strategic approach to international business and provides coverage of topics not found in similar books. The author's up-to-date presentation introduces readers to the inner workings of actual global companies throughout the world with brief cases, engaging examples, and interactive applications that prompt independent thinking and strengthen critical-thinking skills. Readers learn to view today's business challenges from a global perspective.

Table of Contents

Laying Foundations
Globalizing Business
Understanding Politics, Laws, and Economics
Emphasizing Cultures, Ethics and Norms
Leveraging Resources and Capabilities
Acquiring Tools
Trading Internationally
Investing Abroad Directly
Dealing with Foreign Exchange
Capitalizing on Global and Regional Integration
Strategizing Around The Globe
Growing and Internationalizing the Entrepreneurial Firm
Entering Foreign Markets
Making Alliances and Acquisitions Work
Strategizing, Structuring, and Learning Around the World
Building Functional Excellence
Managing Human Resources Globally
Managing Corporate Social Responsibility Globally
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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