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Global Television : Co-Producing Culture,9781592135035
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Global Television : Co-Producing Culture

by
ISBN13:

9781592135035

ISBN10:
159213503X
Format:
Hardcover
Pub. Date:
6/28/2008
Publisher(s):
Temple Univ Pr
List Price: $79.50

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This is the edition with a publication date of 6/28/2008.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

The face of television broadcasting is changing in ways that are both profound and subtle.Global Televisionuncovers the particular processes by which the international circulation of culture takes place, while addressing larger cultural issues such as identity formation.Focusing on how the process of internationally made programming such asHighlander: The SeriesandThe Odyssey-amusingly dubbed "Europudding" and "commercial white bread"-are changing television into a transnational commodity, Barbara Selznick considers how this mode of production-as a means by which transnational television is created-has both economic rewards and cultural benefits as well as drawbacks.Global Televisionexplores the ways these international co-productions create a global culture as well as help form a national identity. From British "brand" programming (e.g,Cracker) that airs on A&E in the U.S. to children's television programmes such asPlaza Sesamo, and documentaries, Selznick indicates that while the style, narrative, themes, and ideologies may be interesting, corporate capitalism ultimately affects and impacts these programmes in significant ways.

Table of Contents

Introduction: McTelevision in the Global Village; 1: History without Nation: Global Fiction; 2: Clear, Strong Brands: British Television as a Marketing Tool; 3: The 3 C's: Children, Citizenship and Co-Production; 4: Global Truths: Documentaries for the World; Conclusion: Tranculturation or the Expansion of Modern Capitalism


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