The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
The face of television broadcasting is changing in ways that are both profound and subtle.Global Televisionuncovers the particular processes by which the international circulation of culture takes place, while addressing larger cultural issues such as identity formation.Focusing on how the process of internationally made programming such asHighlander: The SeriesandThe Odyssey-amusingly dubbed "Europudding" and "commercial white bread"-are changing television into a transnational commodity, Barbara Selznick considers how this mode of production-as a means by which transnational television is created-has both economic rewards and cultural benefits as well as drawbacks.Global Televisionexplores the ways these international co-productions create a global culture as well as help form a national identity. From British "brand" programming (e.g,Cracker) that airs on A&E in the U.S. to children's television programmes such asPlaza Sesamo, and documentaries, Selznick indicates that while the style, narrative, themes, and ideologies may be interesting, corporate capitalism ultimately affects and impacts these programmes in significant ways.
Table of Contents
Introduction: McTelevision in the Global Village; 1: History without Nation: Global Fiction; 2: Clear, Strong Brands: British Television as a Marketing Tool; 3: The 3 C's: Children, Citizenship and Co-Production; 4: Global Truths: Documentaries for the World; Conclusion: Tranculturation or the Expansion of Modern Capitalism