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List of Tables | p. xi |
Acknowledgments | p. xiii |
American Popular Culture and Globalization | p. 1 |
Popular Culture and Global Politics | p. 2 |
Understanding Culture, Popular Culture, and American Culture | p. 10 |
Anthropological Culture | p. 11 |
Popular Culture | p. 12 |
"American" Popular Culture | p. 14 |
Grasping Globalization | p. 17 |
Economic Globalization and American Popular Culture | p. 19 |
Political Globalization and American Popular Culture | p. 23 |
Cultural Globalization and American Popular Culture | p. 26 |
Cultural Corruption | p. 26 |
Cultural Imperialism | p. 28 |
Cultural Homogenization | p. 29 |
Cultural Hybridity | p. 30 |
Conclusion | p. 31 |
Notes | p. 32 |
"American" Popular Culture in Movies, Music, and Television | p. 37 |
American Civic Culture and American Popular Culture | p. 39 |
"American" Stories | p. 44 |
American Culture in Movies, Music, and Television | p. 59 |
American Movies | p. 59 |
Titanic: Class and the American Dream | p. 60 |
Avatar: The Triumph of the Individual | p. 63 |
Blade Runner: The Emptiness of Consumer Capitalism | p. 65 |
American Television | p. 68 |
The Universe of Star Trek and the Universe according to Star Trek | p. 68 |
The West Wing and the Democratic Experiment | p. 70 |
24 and American Illiberalism | p. 72 |
American Music | p. 74 |
The Culture of Country | p. 75 |
It's Rock and Roll | p. 76 |
Don't Stop Hip-Hop | p. 79 |
Conclusion | p. 81 |
Notes | p. 82 |
The Global Scope of American Movies, Music, and Television | p. 85 |
The Movie, Music, and Television Machine in the Global Era | p. 87 |
The Development of the Modern American Movie, Music, and Television Industries | p. 91 |
The American Exception | p. 92 |
A Brief History of the Movie Industry | p. 96 |
A Brief History of the Music Industry | p. 106 |
A Brief History of the Television Industry | p. 114 |
The Digital Dilemma | p. 122 |
Conclusion | p. 128 |
Notes | p. 128 |
The American Global Cultural Brand | p. 133 |
Franchising America | p. 134 |
A Brief History of the Franchise | p. 137 |
American Brands, Global Presence | p. 141 |
A Brief Global Cultural History of Coca-Cola | p. 141 |
A Brief Global Cultural History of McDonald's | p. 148 |
A Brief Global Cultural History of Blue Jeans | p. 155 |
The Emerging Global Cultural History of the NFL | p. 161 |
Social Networking America | p. 167 |
Everything, Everywhere, All the Time | p. 172 |
Conclusion | p. 175 |
Notes | p. 176 |
Global Trade and the Fear of American Popular Culture | p. 179 |
Trading American Popular Culture | p. 180 |
The American Argument | p. 181 |
The Counter-American Argument | p. 183 |
Popular Culture in International Agreements | p. 186 |
GATT/WTO 1947-2012 | p. 187 |
Popular Culture and the United Nations | p. 190 |
NAFTA | p. 194 |
American Popular Culture and Fragmegration in Four Countries | p. 198 |
France | p. 199 |
Iran | p. 201 |
Venezuela | p. 205 |
Hong Kong | p. 209 |
Social Networks, Political Revolutions? The Case of the Arab Spring | p. 213 |
Conclusion | p. 215 |
Notes | p. 216 |
American Popular Culture and the Future of Globalization | p. 219 |
Cultural Change, Hybridity, and American Popular Culture | p. 221 |
Types of Cultural Change | p. 222 |
Cultural Change as Cultural Hybridity | p. 229 |
Global Cultural Hybridity and American Popular Culture | p. 232 |
The Future of American Popular Culture and Globalization | p. 235 |
Conclusion | p. 244 |
Notes | p. 244 |
Recommended Readings | p. 247 |
Index | p. 259 |
About the Author | p. 275 |
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