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9780470828786

The Globalization of Chinese Companies Strategies for Conquering International Markets

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  • ISBN13:

    9780470828786

  • ISBN10:

    0470828781

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2011-05-17
  • Publisher: Wiley
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Summary

The rise of China has been widely accepted as a key development in the 21 st Century. As an indicator of this trend, many leading Chinese firms have started to show their muscle through the ambitious acquisition of global brands like Thinkpad and RCA. Nevertheless, most people in western countries know very little about these Barbarians at the Gate. Who are they? Will they change the global competitive landscape as Japanese firms did in the 1980s? How should western companies react to these new challengers? The rise of these ambitious Chinese companies in the global stage could offer both opportunities and challenges. In this book, you will see many convincing and in-depth case studies, first-hand interview as well as useful frameworks to understand this next wave of globalisation. The four authors of this book constitute a strong, diversified team. There is a combination of experts on marketing, strategic human resource management, leadership development and case studies. They have many years of teaching experience in leading schools in the world including IMD, CEIBS, University of Michigan, HKUST, University of Southern California, Chinese University of Hong Kong, and Kellogg School of Management. The extensive consulting experience of the authors also provide an insiderrs"s view. There are many insights from the authors and interviewees in this book, including: A company could choose to go global through M&A, organic growth or strategic alliance. In terms of organizational capability, Chinese firms are globalizing from weakness rather than strength.

Author Biography

Arthur Yeung is Phillips Chair Professor of HRM at CEIBS and ex-CHO of Acer Group, specializing in organizational capability and globalization of Chinese firms. Author of several award-winning articles and nine books, Dr. Yeung was featured as an “Executive Development Guru” by Business Horizon. He sits on editorial boards of five international academic journals and serves as independent board member for five corporations and one non-profit organization.

Katherine Xin is Professor of Management at CEIBS and the editor-in-chief of Harvard Business Review (China). For the last two decades, Dr. Xin worked and lived in the US, Europe and Asia conducting research, teaching and consulting for multinational companies and global Chinese enterprises. She has published extensively and was previously on the faculties of IMD in Switzerland, the University of Southern California, and the Hong Kong University of Science and Technology. Her current research and consulting focus is on leadership, performance management and talent strategy.

Dr. Waldemar A. Pfoertsch is Research Fellow at CEIBS Shanghai, China, and Professor for international Business at the Pforzheim University, Germany. He was Associate Professor of Marketing at CEIBS from 2007 to 2010. Dr. Pfoertsch is the author of various books and numerous articles. The most current books are Ingredient Branding: Making the Invisible Visible, and B2B Brand Management, which he co-authored with Philip Kotler. He has also published textbooks about Business-to-Business marketing, social marketing, internet and internationalization strategies.

Dr. Shengjun Liu id Deputy Director of CEIBS Case Center and CEIBS Lujiazui International Finance Research Center. His books include China CEO: A Case Guide to Business Leaders in China, Flowers and Thorns: Globalization of Chinese Companies; Power of Management: Institutional Solutions to China’s Economic Challenges, etc. Dr. Liu is also a columnist for many Chinese leading media.

Table of Contents

Acknowledgmentsp. vii
Prefecep. ix
Reaching Outp. 1
Realities and Aspirationsp. 17
The Strategic Choices: Think Before You Jumpp. 43
All Roads Lead to Rome: Paths to Globalizationp. 65
People First: Building Global Competencep. 85
Unity in Diversity: Shaping a Global Mindsetp. 101
Providing the Right Support: Structuring Global Governancep. 115
China-rooted Global Outreachp. 137
China National Aviation: A Comprehensive Strategyp. 145
CIMC Realizes Globalization with a National Competitive Edgep. 149
The Utilization of Overseas Resources by CIMCp. 153
ZPMC's Global Strategyp. 155
China Mobile: Using Global Capital Resources to Build Valuep. 159
Forming Strategic Alliances the Galanz Wayp. 163
Trend Micro's Hybrid Teamp. 167
Talent Development in the Lenovo Groupp. 169
Chinese Global Fortune 500 Companies 2008/09p. 173
Self-assessmentp. 177
Action Planp. 187
Bibliographyp. 191
Indexp. 197
Table of Contents provided by Ingram. All Rights Reserved.

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