CART

(0) items

Google Analytics,9781449319045

Google Analytics

by
Edition:
2nd
ISBN13:

9781449319045

ISBN10:
1449319041
Format:
Paperback
Pub. Date:
3/25/2015
Publisher(s):
Oreilly & Associates Inc
List Price: $29.99

Buy New Textbook

Not Yet Printed. Place an order and we will ship it as soon as it arrives.
N9781449319045
$29.24

Rent Textbook

We're Sorry
Sold Out

Used Textbook

We're Sorry
Sold Out

eTextbook

We're Sorry
Not Available

More New and Used
from Private Sellers
Starting at $17.09
See Prices

Questions About This Book?

What version or edition is this?
This is the 2nd edition with a publication date of 3/25/2015.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Do you know exactly what people do when they use your website, web app, or mobile app? Or how much your app contributes to the bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful toolwhether you're new to Google Analytics or have been using it for years. With the overhaul of the Google Analytics system in recent months, this second edition has been updated to cover new features, such as mobile app tracking, marketing campaign attribution modeling. You'll learn how to track different market segments and analyze conversion rates, and how to use advanced techniques such as marketing-campaign tracking. Google Analyticsemphasizes tasks that lead directly to dollars, especially customizations for ecommerce and conversion tracking. Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Stay on top of online marketing activities, including cost-per-click ads, email, and internal campaigns Track eventsrather than page viewson sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration


Please wait while the item is added to your cart...