The Googlization of Everything: And Why We Should Worry

  • ISBN13:


  • ISBN10:


  • Edition: Revised
  • Format: Paperback
  • Copyright: 3/13/2012
  • Publisher: Univ of California Pr

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $1.05
    Check/Direct Deposit: $1.00
List Price: $24.95 Save up to $12.93
  • Rent Book $13.72
    Add to Cart Free Shipping


Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


In the beginning, the World Wide Web was exciting and open to the point of anarchy, a vast and intimidating repository of unindexed confusion. Into this creative chaos came Google with its dazzling mission--"To organize the world's information and make it universally accessible"--and its much-quoted motto, "Don't be Evil." In this provocative book, Siva Vaidhyanathan examines the ways we have used and embraced Google--and the growing resistance to its expansion across the globe. He exposes the dark side of our Google fantasies, raising red flags about issues of intellectual property and the much-touted Google Book Search. He assesses Google's global impact, particularly in China, and explains the insidious effect of Googlization on the way we think. Finally, Vaidhyanathan proposes the construction of an Internet ecosystem designed to benefit the whole world and keep one brilliant and powerful company from falling into the "evil" it pledged to avoid.

Table of Contents

Prefacep. xi
Introduction: The Gospel of Googlep. 1
Render unto Caesar: How Google Came to Rule the Webp. 13
Google's Ways and Means: Faith in Aptitude and Technologyp. 51
The Googlization of Us: Universal Surveillance and Infrastructural Imperialismp. 82
The Googlization of the World: Prospects for a Global Public Spherep. 115
The Googlization of Knowledge: The Future of Booksp. 149
The Googlization of Memory: Information Overload, Filters, and the Fracturing of Knowledgep. 174
Conclusion: The Human Knowledge Projectp. 199
Acknowledgmentsp. 211
Notesp. 219
Indexp. 257
Table of Contents provided by Ingram. All Rights Reserved.

Rewards Program

Write a Review