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Jill C. Dustin, Ed.D. is a Human Services--Board Certified Practitioner (HS-BCP) and faculty member in the Department of Counseling and Human Services at Old Dominion University (ODU) in Norfolk, Virginia. She received her doctorate degree in Counselor Education and Supervision from the University of Cincinnati. Prior to her faculty position at ODU, she worked for over 10 years in the nonprofit sector where she worked primarily with individuals with mental and physical disabilities. Her work in the nonprofit sector is what sparked her interest in fundraising and grant writing. In addition, she served as an Assistant Director of the University of Cincinnati’s Career Development Center where she continued to hone her grant writing and fundraising skills. Her research in the areas of career development, diversity issues, gender issues, and human services faculty and student development have been published in numerous national and international refereed journals. She has also presented her research at countless regional, national, and international conferences. Dr. Dustin serves on a number of professional boards and committees where she actively participates in fundraising activities. She is currently an Associate Editor of the national refereed journal, the Journal of Human Services. She is the recipient of a number of awards including the National Organization for Human Services Miriam Clubok Award for Outstanding Leadership and Service and was awarded the top undergraduate teaching honor, University Professor, at Old Dominion University.
Found in this Section:
1. Brief Table of Contents
2. Full Table of Contents
1. BRIEF TABLE OF CONTENTS
Preface
PART 1: FUNDRAISING
Chapter 1: Gearing Up for Fundraising: What You Need to Know
Chapter 2: Pulling the Team Together
Chapter 3: Creating a Fundraising Plan
Chapter 4: Developing and Implementing a Marketing Strategy: Tools and Techniques
Chapter 5: Identifying and Managing Funding Sources
Chapter 6: Selecting the best Fundraisers
Chapter 7: Fundraising Tips for Success
PART 2: GRANT WRITING
Chapter 8: Setting the Stage: Grant Writing Considerations
Chapter 9: Exploring Grant Possibilities and Searching Funding Databases and Resources
Chapter 10: Writing, Submitting, and Revising Grant Proposals
Chapter 11: Implementing, Managing, and Closing a Funded Project
Appendix A: Organizational Chart of a Nonprofit’s Fundraising Team
Appendix B: Generic Gift Chart for $2,000,000 Goal
Appendix C: Generic Fundraising Campaign Timetable
Appendix D: Grant-Tacking Template
Appendix E: Sample RFP From a City Targeted to Improve the Job Placement Rate of Individuals With Disabilities
Appendix F: Sample Letter of Inquiry/Intent
Appendix G: Sample Cover Letter
Appendix H: Sample Template of a Title Page/Cover Sheet
Appendix I: Sample Abstract/Executive Summary/Introduction
Appendix J: Sample Needs/Problem Statement
Appendix K: Sample Goal and Objectives
Appendix L: Sample Program Design/Methods/Strategies
Appendix M: Sample Evaluation Plan
Appendix N: Sample Organizational Information
Appendix O: Sample Grant Proposal Line-Item Budget
Appendix P: Sample Funding/Sustainability Statement
References
Index
2. FULL TABLE OF CONTENTS
Preface
PART 1: FUNDRAISING
Chapter 1: Gearing Up for Fundraising: What You Need to Know
Nonprofit versus Charitable Nonprofit Organizations
Nonprofit versus Not-for-Profit Organizations
Nonprofit Fundraising Registration
Unified Registration System
Unrestricted versus Restricted Funds
Understanding the Ethics of Fundraising
Fundraising Pitfalls
Summary
Practice Test
MySearchLab Connections
Chapter 2: Pulling the Team Together
Pulling the Fundraising Team Together
Executive Director
Fundraising Responsibilities of the Executive Director
Chairs
Fundraising Responsibilities of Chairs
Characteristics of Effective Chairs
Recruiting Chairs
Running Effective Meetings
Board of Directors
Fundraising Responsibilities of the Board of Directors
Characteristics of Effective Board of Directors
Recruiting Board Members
Development Committee
Fundraising Responsibilities of the Development Committee
Characteristics of Effective Development Committees
Recruiting Development Committee Members
Fundraising Committee
Fundraising Responsibilities of the Fundraising Committee
Characteristics of Effective Fundraising Committees
Recruiting Fundraising Committee Members
Staff
Fundraising Responsibilities of Staff
Volunteers
Fundraising Responsibilities of Volunteers
Characteristics of Effective Volunteers
Recruiting Volunteers
Teamwork: Getting Everyone Onboard
Gaining Paid Staff Support for Working with Volunteers
Gaining Volunteer Support for Working with Paid Staff
Motivating Members of the Fundraising Team
Summary
Practice Test
MySearchLab Connections
Chapter 3: Creating a Fundraising Plan
Identifying Fundraising Goals
Identifying Fundraising Objectives
Creating Gift Charts
Writing the Needs/Problem Statement
Identifying Existing Resources
Estimating the Cost of the Fundraising Plan
Writing the Case Statement
What Is a Case Statement and Whom Is It For?
How Is a Case Statement Used and What Should It Accomplish?
Who Should Write the Case Statement?
Types of Case Statements
Making a Strong Statement
What to Avoid
Planning Ahead: Timing Is Everything
Evaluating the Fundraising Plan
Summary
Practice Test
MySearchLab Connections
Chapter 4: Developing and Implementing a Marketing Strategy: Tools and Techniques
What Is Marketing?
Marketing Strategy
Marketing Plan
Marketing Techniques
Branding
Website Marketing
Social Networking
Constant Contact, Inc.
Foursquare
QR Codes
Getting the Most out of Emails
Press Releases
Marketing Through Printed Materials
Advertising Specialties and Promotional Products
Tips for Strengthening the Success of the Marketing Efforts
Summary
Practice Test
MySearchLab Connections
Chapter 5: Identifying and Managing Funding Sources
Developing an Initial Donor and Prospect List
Target Markets
Identifying Target Markets
Locating Target Markets
Identifying and Tapping Into Funding Sources
Individuals
Boards
Clients/Customers
Members
Foundations
Corporations
Churches and Civic Groups
Government Sources
Federated Funds
Managing Donor Information
Managing Donor Lists
Donor Management Systems
Summary
Practice Test
MySearchLab Connections
Chapter 6: Selecting the best Fundraisers
Easy Fundraisers
Direct-Sale Fundraisers
Discount Cards and Coupon Books
Scratch Cards
Spinners
Brochure Sales
Ongoing Fundraisers
Fundraising Events
Calendar Celebrations
Art Raffles
Rubber Duck Races
Flamingo Flocking
Holiday Shops
Talent Shows
QR Codes Scavenger Hunts
Murder Mystery Dinners
Casino Nights
Golf Ball Drops
Marathons
Game-Day Competitions
Movie Nights
Auctions
Jail and Bail Events
Don’t Come Events
Online Fundraising
Selling Web Space for Advertising
Online Auctions
Commercial Co-Venture Programs
Selling Merchandise
Messaging Mechanisms
Telephone Campaigns
Capital Campaigns
Corporate Fundraising
Foundation Fundraising
Association of Small Foundations
Council on Foundations
Foundation Center
Fundsnet Online
Grantmakers for Effective Organizations
National Center for Family Philanthropy
Philanthropy Roundtable
Giving Circles
Legacy Fundraising
Planned Giving/Gift Planning
Bequest
Charitable Gift Annuity
Charitable Remainder Unitrust
Charitable Remainder Annuity Unitrust
Charitable Lead Trust
Retirement Plans
Summary
Practice Test
MySearchLab Connections
Chapter 7: Fundraising Tips for Success
Motivating Prospects and Cultivating Relationships
What Motivates Someone to Give?
How to Motivate People to Give
Tips on Cultivating Prospective Donors
Tapping into Corporate Philanthropy
Cultivating Donor Loyalty
Showing Appreciation to Donors and Volunteers
Showing Appreciation to Donors
Showing Donors the Significance of Their Gifts
Recognizing Donors
Acknowledging Volunteers
Repairing Damaged Relationships
Managing Donor Information and Processing Donations
Donor Management Systems
Accepting and Processing Donations
Managing Fundraising Documents
Summary
Practice Test
MySearchLab Connections
PART 2: GRANT WRITING
Chapter 8: Setting the Stage: Grant Writing Considerations
Grant Writing: A Collaborative Effort?
Collaborating With Colleagues
Teaming Up With Other Organizations
Timing Is Everything
The Timeline
Quality Trumps Deadlines
Contracting With a Professional Grant Writer
Summary
Practice Test
MySearchLab Connections
Chapter 9: Exploring Grant Possibilities and Searching Funding Databases and Resources
Government-Funded Grants
Grant-Making Foundations
Independent/Private Foundations
Family Foundations
Community Foundations
Corporate Foundations
Corporate Giving Programs
Operating Foundations
Funding Databases
Catalog of Federal Domestic Assistance
FederalGrants.com
The Foundation Center
GrantDomain.com
Grants.gov
GrantStation
U.S. Department of Education
U.S. Department of Health and Human Services
Funding Resources
The Chronicle of Philanthropy
Council on Foundations
Grantmakers in Health
GuideStar
Nonprofit Works, Inc.
The Philanthropy Journal
Miscellaneous Affinity Groups
Summary
Practice Test
MySearchLab Connections
Chapter 10: Writing, Submitting, and Revising Grant Proposals
Initial Steps of the Grant Writing Process
Elements of a Grant Proposal
Letter of Inquiry/Intent
Cover Letter
Title Page/Cover Sheet
Abstract/Executive Summary/Introduction
Literature Review
Needs/Problem Statement
Goals and Objectives
Program Design/Methods/Strategies
Evaluation Plan
Organizational Information
Program’s Budget and Budget Narrative
Other Funding/Sustainability
Supplemental Materials
Online Grant Applications
Grant Writing Mistakes
The Review Process
Proposal Reviews
Terms of Award Letter
Rejection Is a Step to Future Success
Summary
Practice Test
MySearchLab Connections
Chapter 11: Implementing, Managing, and Closing a Funded Project
Taking Advantage of Time
Organizing 101
Selecting and Developing Data Collection Instruments
Organizing and Analyzing Collected Information
Monitoring Finances
Adhering to Timelines
Keeping the Communication Channels Open
Disseminating Information
Submitting Continuation Applications
Submitting Required Reports
Closing Out the Grant
Arranging for the Disposition of Property and Supplies
Looking Ahead: Preparing for Future Grants
Summary
Practice Test
MySearchLab Connections
Appendix A: Organizational Chart of a Nonprofit’s Fundraising Team
Appendix B: Generic Gift Chart for $2,000,000 Goal
Appendix C: Generic Fundraising Campaign Timetable
Appendix D: Grant-Tacking Template
Appendix E: Sample RFP From a City Targeted to Improve the Job Placement Rate of Individuals With Disabilities
Appendix F: Sample Letter of Inquiry/Intent
Appendix G: Sample Cover Letter
Appendix H: Sample Template of a Title Page/Cover Sheet
Appendix I: Sample Abstract/Executive Summary/Introduction
Appendix J: Sample Needs/Problem Statement
Appendix K: Sample Goal and Objectives
Appendix L: Sample Program Design/Methods/Strategies
Appendix M: Sample Evaluation Plan
Appendix N: Sample Organizational Information
Appendix O: Sample Grant Proposal Line-Item Budget
Appendix P: Sample Funding/Sustainability Statement
References
Index
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