Top
120-day digital access to one eTextbook on Pearson+
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
Free Shipping On Orders Over $35!
Get Rewarded for Ordering Your Textbooks! Enroll Now
We Buy This Book Back!
Customer Reviews Read Reviews
Write a Review
Complimentary 7-Day eTextbook Access - Read more
What is included with this book?
Johanna Drucker is the Breslauer Professor of Bibliographical Studies at the University of California, Los Angeles. She has been on the faculty of Yale University, SUNY Purchase, Columbia University, and the University of Virginia, as well as holding a Mellon Faculty Fellowship at Harvard, a Fulbright Fellowship, and a Getty Fellowship. Her previous publications include The Alphabetic Labyrinth (1995), The Century of Artists’ Books (1995), The Visible Word (1994), and Sweet Dreams (2005). She is also known for her work as a book artist and visual poet.
Emily McVarish is Associate Professor of Graphic Design at California College of the Arts, where she teaches experimental typography and writing, design history and theory, and topical studios. A writer, designer, and book artist, she has maintained a hybrid practice in San Francisco since 1990. Her work has been exhibited internationally, published by Granary Books, and collected by Harvard University and the British Library, among other major libraries and museums. Her writing has been featured in Visible Language and Design and Culture.
In this Section:
1. Brief Table of Contents
2. Full Table of Contents
Chapter 1 From Prehistory to Early Writing 35,000—500 BCE
Chapter 2 Classical Literacy 700 BCE—400 CE
Chapter 3 Medieval Letterforms and Book Formats 400—1450
Chapter 4 Renaissance Design: Standardization and Modularization in Print 1450—1660
Chapter 5 Modern Typography and the Creation of the Public Sphere 1660—1800
Chapter 6 The Graphic Effects of Industrial Production 1800—1850
Chapter 7 Mass Mediation 1850—1900s
Chapter 8 Formations of the Modern Movement 1880s—1910s
Chapter 9 Innovation and Persuasion 1910—1930
Chapter 10 The Culture of Consumption 1920s—1930s
Chapter 11 Public Interest Campaigns and Information Design 1930s—1950s
Chapter 12 Corporate Identities and International Style 1950s—1970s
Chapter 13 Pop and Protest 1960s—1970s
Chapter 14 Postmodernism in Design 1970s—1980s and Beyond
Chapter 15 Digital Design 1970s—2000s
Chapter 16 Graphic Design and Globalization
2. FULL TABLE OF CONTENTS
Chapter 1: From Prehistory to Early Writing 35,000—500 BCE
Mark-making
Prehistory
Proto-writing
Early writing
The spread of writing as idea and script
The alphabet
Conclusion
Timeline
Tools of the trade
Chapter 2: Classical Literacy 700 BCE—400 CE
Variations of literacy and the alphabet
The function of graphic codes
Models of writing: gestural and constructed
Writing at the end of the Classical age
Conclusion
Timeline
Tools of the trade
Chapter 3: Medieval Letterforms and Book Formats 400—1450
Medieval culture and graphic communication
Graphic media and contexts
The codex book
Letterforms, manuscript hands, and pattern books
Graphic forms of knowledge
Publishing communities and graphic arts
Conclusion
Timeline
Tools of the trade
Chapter 4: Renaissance Design: Standardization and Modularization in Print 1450—1660
Early print design
Graphic communication in Renaissance culture
Print technology and type design
Graphic forms of knowledge
Conclusion
Timeline
Tools of the trade
Chapter 5: Modern Typography and the Creation of the Public Sphere 1660—1800
Printed matter and the public sphere
Newsbooks, broadsheets, and newspapers
Politics and the press
Graphic arts and design
Modern type design
On the edge of industrialization
Conclusion
Timeline
Tools of the trade
Chapter 6: The Graphic Effects of Industrial Production 1800—1850
Industrialization and visual culture
Illustrated papers
Book design for mass production
Printing images
Advertising design and typography
Fine art and graphic art
Critical issues
Conclusion
Timeline
Tools of the trade
Chapter 7: Mass Mediation 1850—1900s
Printed mass media
Changes in print technology
Changing patterns in the use of graphic media
Media networks
Graphic design and advertising
Posters and public space
Conclusion
Timeline
Tools of the trade
Chapter 8: Formations of the Modern Movement 1880s—1910s
Responses to industrialism
Arts and Crafts publications
Arts and Crafts dissemination
Art Nouveau
Jugendstil
Viennese design
Decadence and Aestheticism
The private press movement and modern design
Integration of design and industry
Conclusion
Timeline
Tools of the trade
Chapter 9: Innovation and Persuasion 1910—1930
Visual culture and avant-garde design
The graphic impact of Futurism and Dada
From experiment to principles
Propaganda and mass communication studies
Graphic persuasion and its effects
Institutionalizing graphic design
Conclusion
Timeline
Tools of the trade
Chapter 10: The Culture of Consumption 1920s—1930s
Designing the modern lifestyle
Modern style in graphic design
Consumer culture
The profession
Conclusion
Timeline
Tools of the trade
Chapter 11: Public Interest Campaigns and Information Design 1930s—1950s
Public interest and education
Photojournalism and documentary
Wartime propaganda
Wartime information
Commercial and technical uses of information design
Information analysis and design process
Conclusion
Timeline
Tools of the trade
Chapter 12: Corporate Identities and International Style 1950s—1970s
Image and identity systems
International style
Style, systems, and graphic design concepts
Technology
The profession
Conclusion
Timeline
Tools of the trade
Chapter 13: Pop and Protest 1960s—1970s
Pop culture and style
Self-conscious graphic design
Slick surfaces and high production values
Counterculture and the alternative press
Revolutionary culture and protest
Changes in the profession
Critical vocabulary
Conclusion
Timeline
Tools of the trade
Chapter 14: Postmodernism in Design 1970s—1980s and Beyond
Postmodern styles
Postmodern consumption and conservatism
Critical theory and postmodern sensibility
Postmodernism and activism
Changes in the profession
Conclusion
Timeline
Tools of the trade
Chapter 15: Digital Design 1970s—2000s
Digital technology: from punch cards and plotters to desktop computing
Media transitions: type design and publications
Fluidity and functionality
The myth of immateriality and challenges of digital design
Conclusion
Timeline
Tools of the trade
Chapter 16: Graphic Design and Globalization
Globalization and design
Global encounters in design
Global networks and technology
Conclusion
Timeline
Tools of the trade
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Need Help? Copyright © 1999-2024
