Great by Choice

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  • Format: Hardcover
  • Copyright: 10/11/2011
  • Publisher: Harpercollins

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Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times. This book is classic Collins: contrarian, data-driven and uplifting.

Table of Contents

Acknowledgmentsp. ix
Thriving in Uncertaintyp. 1
10Xersp. 13
20 Mile Marchp. 39
Fire Bullets, Then Cannonballsp. 69
Leading above the Death Linep. 99
SMaCp. 125
Return on Luckp. 149
Epilogue: Great by Choicep. 181
Frequently Asked Questionsp. 184
Research Foundationsp. 199
Notesp. 255
Indexp. 295
Table of Contents provided by Ingram. All Rights Reserved.

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