Great Ideas In Retailing for Retail Management,9780136087991

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Great Ideas In Retailing for Retail Management

by Berman, Barry; Evans, Joel R

Edition:

11th

ISBN13:

9780136087991

ISBN10:

013608799X

Format:

Paperback

Pub. Date:

8/18/2009

Publisher(s):

Prentice Hall

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This is the 11th edition with a publication date of 8/18/2009.

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Summary

A companion book, Great Ideas in Retailing, contains:1. Exercises (1 per chapter)suitable to be handed in for grading or for class discussion.2. Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion.3. Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments.4. A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store).Note : Teaching notes are available for Great Ideas in Retailing.