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Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 11th edition with a publication date of 8/18/2009.
What is included with this book?
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
A companion book, Great Ideas in Retailing, contains:1. Exercises (1 per chapter)suitable to be handed in for grading or for class discussion.2. Short Cases - 25 cases that are generally 2-4 pages in length. These are suitable for shorter assignments or for in-class discussion.3. Long Cases - five cases ranging in length from 5-9 pages. All of these cases are suitable as major class assignments.4. A team assignment broken down into 7 parts (This involves developing and implementing a plan for establishing a retail store).Note : Teaching notes are available for Great Ideas in Retailing.