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Greening the Media



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Pub. Date:
Oxford University Press
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This is the edition with a publication date of 5/25/2012.

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A lively, balanced, and insightful guide to interpreting the media, Doing 21st Century Media Studies gives readers a practical introduction to the major issues that comprise media studies--most significantly, the media's immense, relentless, and often pernicious effect on society. In this compelling and accessible volume, Toby Miller and Richard Maxwell present analytical tools that work to decode media messages, motivating readers to become more critically and politically engaged with their own daily intake of media. By outlining a more proactive and constructive approach to media studies, the authors argue that media is not merely something that is done to us--instead, they present it as an engaging arena through which we can better understand the world around us.

Author Biography

Toby Miller is Professor and Director of the Program in Film & Visual Culture at the University of California, Riverside.

Richard Maxwell is Professor and Chair of Media Studies at Queens College, City University of New York.

Table of Contents

Acknowledgmentsp. ix
Introductionp. 1
Consumersp. 22
Wordsp. 42
Screensp. 65
Workersp. 86
Bureaucratsp. 109
Citizensp. 134
Conclusionp. 157
Notesp. 167
Bibliographyp. 193
Indexp. 241
Table of Contents provided by Ingram. All Rights Reserved.

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