The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies

by Chon; Kaye Sung

• ISBN13: 9780789026644
• ISBN10: 0789026643
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2006-01-25
• Publisher: Routledge

Summary

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world--and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detail--including their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: the question of diversification vs. specialization vertical, horizontal, and diagonal integration acquisitions, mergers, and strategic alliances franchise contracts, management contracts, leaseholds, and ownership branding and globalization why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchising Packed with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.

Author Biography

Onofre Martorell Cunill is a lecturer at the University of the Balearic Islands in the Faculty of Business and Management Administration, the School of Business Studies, the Official Tourism School, the Higher Studies in Tourism program, and the MBA and MTA programs.

Table of Contents

Acknowledgments	ix
Chapter 1. The Concept of a Strategy	1	(4)
Chapter 2. Competitive Strategies	5	(12)
Chapter 3. Diversification versus Specialization	17	(20)
Chapter 4. Vertical Integration	37	(14)
Chapter 5. Horizontal Integration	51	(18)
Chapter 6. Diagonal Integration	69	(4)
Chapter 7. Acquisitions and Mergers	73	(22)
Chapter 8. Strategic Alliances: The Case of Joint Ventures	95	(16)
Chapter 9. Franchise Contracts	111	(16)
Chapter 10. Management Contracts	127	(18)
Chapter 11. Leaseholds and Ownership	145	(4)
Chapter 12. Branding	149	(20)
Chapter 13. The Internationalization-Globalization of Hotel Chains	169	(22)
Notes	191	(10)
Bibliography	201	(6)
Index	207