9781614482741

Guerrilla Facebook Marketing: 25 Target Specific Weapons to Boost Your Social Media Marketing

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  • ISBN13:

    9781614482741

  • ISBN10:

    1614482748

  • Format: Paperback
  • Copyright: 2013-01-01
  • Publisher: Ingram Pub Services
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Supplemental Materials

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Summary

Ride on the natural partnership between Guerrilla Marketing and Facebook The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don't have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? "Guerrilla Facebook Marketing" is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. - Get insights on Facebook's culture and Guerrilla Marketers' beliefs, and what these insights mean to your overall marketing strategy - Learn how to use Facebook data to shape your marketing campaign - Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook - Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons - Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways - Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns Link marketing efforts back to profits by measuring ROI results in tangible ways for your business

Author Biography

Jay Conrad Levinson, father of Guerrilla Marketing, is the author of Guerrilla Marketing, first published in 1984 that remains the best-selling marketing book with more than 21 million copies sold world-wide. The Guerrilla Marketing book series today consists of 58 books available in 62 languages. Kelvin Lim has been coaching, consulting, training and marketing since 1995. He is the first Guerrilla Marketing Certified Master Trainer in Singapore to be trained by Jay Conrad Levinson. He is also the principle consultant and CEO of Guerrilla Marketing Consulting.

Table of Contents

Acknowledgementsp. xi
Introductionp. xiii
The Workings of Facebook Marketing, Guerrilla Stylep. 1
Attributes of Facebookp. 2
Attitudes of Guerrilla Facebook Marketersp. 9
Facebook Reconp. 13
Facebook is fastest growing social media tool - everp. 17
Frequent opportunities to connect with customersp. 18
Why engaging a young audience is usefulp. 20
Instant global reachp. 22
The multiplier effect of "Like"p. 23
Plenty of choice for users, plenty of work for marketersp. 25
The power of appsp. 27
Introducing...Analytic Toolsp. 27
Rules of Engagementp. 29
Permission marketing vs. interruption marketingp. 30
"Permission to make contact, Sir"p. 31
Page over Adsp. 32
Identify what motivates fans to connectp. 33
Follow the linear process of engagementp. 35
The sale is no longer the end pointp. 39
Fans cannot and should not be treated equallyp. 40
From Ads to Apps: 25 Facebook-Specific Guerrilla Marketing Weaponsp. 42
Facebook Pagep. 43
The Wallp. 45
News Feedsp. 46
Facebook Groupsp. 49
Facebook Fan Pagesp. 52
Facebook Appsp. 53
Call-To-Action Buttonsp. 55
Customized Tabsp. 58
The Discussion Board Tabp. 60
The Review Tabp. 62
The Events Sharing and Invitations Tabp. 64
The Questions & Polls Tabp. 67
The Photos and Videos Sharing Tabp. 69
Feed Burnersp. 73
Plug-insp. 74
Promotions Appp. 76
Moderating Forums on Facebookp. 77
Facebook Searchp. 79
Facebook Placesp. 80
Facebook Analyticsp. 81
Facebook Adsp. 83
Facebook Sponsored Storiesp. 84
Managing Friends and Fansp. 85
Facebook Connectp. 87
Commence Battle Planp. 96
Seven Elements for a Seven-Sentence Guerrilla marketing planp. 96
Guerrilla Marketing Calendarp. 102
Dollars and Cents: Making sense of Guerrilla ROIp. 106
Link Efforts back to profitp. 107
Insights from Facebookp. 110
Techniques to help you keep trackp. 112
The Faceoff: Where do we go from here?p. 119
Moving beyond your Facebook backyardp. 120
Going beyond the webp. 122
Changing Timesp. 123
About the Authorsp. 125
Guerrilla Facebook Marketing Glossaryp. 127
Table of Contents provided by Ingram. All Rights Reserved.

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