9781599183831

Guerrilla Social Media Marketing 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits

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  • ISBN13:

    9781599183831

  • ISBN10:

    1599183838

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2010-10-01
  • Publisher: Entrepreneur Press
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Summary

Grow Your Online Influence--Go GuerrillaEquipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks.Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you'll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors.Includes: 19 secrets every guerrilla social media marketer needs to know The Guerrilla Social Media Toolkit The Seven-Sentence Social Media Attack Plan 22-point social site and blog checklist 20 types of ROI Free guerrilla intelligence tools Future social media weapons that are worth knowing about And more!This is THE social media guerrilla's go-to guide--learn how to employ a social media plan that earns attention--and profits!

Author Biography

Jay Conrad Levinson is the author of the bestselling marketing series in history, “Guerrilla Marketing.” His books have sold more than 20 million copies worldwide and appear in 62 languages. Today, Guerrilla Marketing is the most powerful brand in the history of marketing; it is listed among the 100 best business books ever written.
Shane Gibson is an international speaker and author who has addressed over 100,000 people over the past sixteen years on stages in North America, Southern Africa, and South America.

Table of Contents

Acknowledgmentsp. vii
Foreword: How To Become a Social Media Guerrillap. ix
Prefacep. xi
The Guerrilla Social Media Marketer's Pathp. 1
The Ten Personality Traits of a Guerrilla Social Media Marketerp. 4
Think Leadership and Engagement vs. Branding and Pitchingp. 15
Building the Guerrilla's Personal Brandp. 19
Guerrillas Realize that Everyone Is Now in the Media Businessp. 20
Guerrilla Brands Are Authenticp. 21
Guerrilla Brands Are Easy to Understandp. 22
Distinctp. 24
Easy to Sharep. 29
Easy to Findp. 30
Always Onp. 31
Being Humanp. 32
Consistent Across Platforms and Mediap. 33
The Top Ten Attributes of a Guerrilla Social Media Marketerp. 37
Namep. 38
Strong Ongoing Branding Strategyp. 39
Positioning Through Listening and Dialoguep. 40
Qualityp. 42
Distributionp. 43
Free and Variablep. 47
Referral and Rewards Programp. 48
Likeabilityp. 51
Testimonialsp. 56
Reputationp. 58
The Guerrilla Social Media Arsenalp. 61
100+ Guerrilla Social Media Weapons and Toolsp. 62
Guerrilla ROIp. 131
What Gets Measured Gets Improvedp. 132
Guerrillas Measure Alone and Togetherp. 133
Return-on-Investmentp. 135
20 Types of Guerrilla ROIp. 136
Putting It All Togetherp. 143
Final Thoughts on Social Media ROIp. 144
Guerrilla Focusp. 149
Identify the Right Target Marketsp. 150
Brainstorm Criteriap. 151
Nano-Targetingp. 157
Guerrilla Social Media Marketing Definedp. 161
Three Directions at Oncep. 162
It's About Themp. 165
Mash Upp. 165
Upside-Down Marketersp. 166
Technology Savvyp. 167
Nano-Castersp. 168
Attention to Detailp. 169
Honor Relationships and Value Permissionp. 170
Building and Protecting Your Guerrilla HQp. 177
Social Sites vs. Traditional Websitesp. 180
Engagement Pages vs. Landing Pagesp. 182
Subscription Optionsp. 182
Socialized and Networkedp. 183
Aggregated Content for Everyonep. 184
Keep It Simplep. 185
Keep It Focusedp. 185
Automatep. 186
Analyzep. 187
Google Lovep. 187
Recruiting and Partnering with Guerrillasp. 193
Evaluating Partnersp. 195
Fusion Partnershipsp. 198
Tapping into Other Guerrilla Necworksp. 199
Crearing Social Equityp. 200
Be a Network Hubp. 203
Guerrilla Attractionp. 208
Your Guerrilla Social Media Attack Planp. 211
The Seven-Sentence Guerrilla Social Media Planp. 212
Your Guerrilla Marketing Calendarp. 218
Maintaining Your Attackp. 221
107 Social Media Tweetsp. 227
Guerrilla Social Media Marketing Glossaryp. 235
Indexp. 245
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