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extremely good March 13, 2011
I purchased this used text book for my college class. I received it in a very good condition and in a very quick time earlier than I expected and the price was low. This book is a great reference for business writing. Any one in school or in business should read this book.
Guide to Managerial Communication: stars based on 1 user reviews.
Guide to Managerial Communicationis a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context. Communication Strategy; Writing: Composing Efficiently; Writing: Macro Issues; Writing: Micro Issues; Speaking: Verbal Structure; Speaking: Visual Aids; Speaking: Nonverbal Skills A practical reference for all professionals who need to increase their written or verbal communication skills.
Table of Contents
|Communication Strategy||p. 3|
|Communicator Strategy||p. 4|
|Audience Strategy||p. 10|
|Message Strategy||p. 18|
|Channel Choice Strategy||p. 26|
|Culture Strategy||p. 29|
|Communication Strategy Checklist||p. 32|
|Guide to the Guide to Managerial Communication||p. 33|
|Writing: Composing Efficiently||p. 35|
|General Composing Techniques||p. 36|
|Special Composing Techniques||p. 46|
|Writing: Macro Issues||p. 53|
|Document Design for "High Skim Value"||p. 54|
|Signposts to Show Connection||p. 62|
|Effective Paragraphs or Sections||p. 66|
|Writing: Micro Issues||p. 71|
|Editing for Brevity||p. 72|
|Choosing a Style||p. 78|
|Writing Checklists||p. 82|
|Speaking: Verbal Structure||p. 85|
|Tell/Sell Presentations||p. 86|
|Questions and Answers||p. 91|
|Consult/Join Meetings||p. 95|
|Other Speaking Situations||p. 99|
|Speaking: Visual Aids||p. 105|
|Designing the Presentation as a Whole||p. 106|
|Designing Your Slide Master||p. 111|
|Designing Each Individual Slide||p. 118|
|Practicing with Visual Aids||p. 133|
|Speaking: Nonverbal Skills||p. 141|
|Nonverbal Delivery Skills||p. 142|
|Nonverbal Listening Skills||p. 154|
|Speaking Checklists||p. 158|
|Inclusive Language||p. 160|
|Grammar and Usage||p. 161|
|Table of Contents provided by Ingram. All Rights Reserved.|