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Guide to Managerial Communication
by Munter, Mary M.Edition:
9th
ISBN13:
9780132147712
ISBN10:
0132147718
Format:
Paperback
Pub. Date:
1/5/2011
Publisher(s):
Prentice Hall
List Price: $65.33
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Customer Reviews
extremely good March 13, 2011
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I purchased this used text book for my college class. I received it in a very good condition and in a very quick time earlier than I expected and the price was low. This book is a great reference for business writing. Any one in school or in business should read this book.
Guide to Managerial Communication:
stars based on
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Summary
Guide to Managerial Communicationis a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context. Communication Strategy; Writing: Composing Efficiently; Writing: Macro Issues; Writing: Micro Issues; Speaking: Verbal Structure; Speaking: Visual Aids; Speaking: Nonverbal Skills A practical reference for all professionals who need to increase their written or verbal communication skills.
Table of Contents
| Introduction | p. ix |
| Communication Strategy | p. 3 |
| Communicator Strategy | p. 4 |
| Audience Strategy | p. 10 |
| Message Strategy | p. 18 |
| Channel Choice Strategy | p. 26 |
| Culture Strategy | p. 29 |
| Communication Strategy Checklist | p. 32 |
| Guide to the Guide to Managerial Communication | p. 33 |
| Writing: Composing Efficiently | p. 35 |
| General Composing Techniques | p. 36 |
| Special Composing Techniques | p. 46 |
| Writing: Macro Issues | p. 53 |
| Document Design for "High Skim Value" | p. 54 |
| Signposts to Show Connection | p. 62 |
| Effective Paragraphs or Sections | p. 66 |
| Writing: Micro Issues | p. 71 |
| Editing for Brevity | p. 72 |
| Choosing a Style | p. 78 |
| Writing Checklists | p. 82 |
| Speaking: Verbal Structure | p. 85 |
| Tell/Sell Presentations | p. 86 |
| Questions and Answers | p. 91 |
| Consult/Join Meetings | p. 95 |
| Other Speaking Situations | p. 99 |
| Speaking: Visual Aids | p. 105 |
| Designing the Presentation as a Whole | p. 106 |
| Designing Your Slide Master | p. 111 |
| Designing Each Individual Slide | p. 118 |
| Practicing with Visual Aids | p. 133 |
| Speaking: Nonverbal Skills | p. 141 |
| Nonverbal Delivery Skills | p. 142 |
| Nonverbal Listening Skills | p. 154 |
| Speaking Checklists | p. 158 |
| Appendices | p. 160 |
| Inclusive Language | p. 160 |
| Grammar and Usage | p. 161 |
| Punctuation | p. 167 |
| Bibliography | p. 173 |
| Index | p. 178 |
| Table of Contents provided by Ingram. All Rights Reserved. |
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