More New and Used
from Private Sellers
In Stock Usually Ships in 24 Hours
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the edition with a publication date of 2/27/2010.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
It's an exciting new world for crafters. Handmade is hip, creativity is what the market wants, and there are many profitable sales opportunities that didn't exist a few short years ago. For crafters who have more confidence running a sewing machine than setting up a Web site, The Handmade Marketplace breaks down and makes sense of the global possibilities for marketing and selling crafts. First, determine the right price for every item '” not too expensive and definitely not too cheap. Whether the product is beaded jewelry or felted slippers, illustrations or tote bags, author Kari Chapin helps crafters determine cost of goods, market competition, and the pros and cons of wholesale and retail sales. If the price is right, customers will buy. Then it's on to selling. The boom in indie craft fairs and sites such as Etsy ("Your place to buy & sell all things handmade") is providing artisans with an ever-expanding marketplace for handcrafted items. Chapin demystifies every venue. She explains the guidelines that craft fairs impose on exhibitors, the typical yearly calendar of shows, and how to start a new craft fair. For the crafter interested in online sales, there are tips on styling and propping crafts for photographs and technical explanations of how the most popular Web marketplaces run. Traditional brick and mortar consignment stores are still very good options for many crafters. Chapin explains how to approach shopkeepers and build strong relationships. Wrapping everything up with media advice and tips on how to get the word out, The Handmade Marketplace is the sales and marketing bible that today's crafters need.
Kari Chapin has worked in marketing and publicity for a variety of arts and nonprofit organizations and managed a retail store featuring artisan goods. She lives in Massachusetts with her husband, two dogs, and one cat. Visit her at www.karichapin.com.
Table of Contents
|My Creative Collective||p. 4|
|Getting to Know Yourself and Your Business|
|Setting the scene For Success||p. 12|
|Build a Nurturing Space|
|Translating an Idea into Reality|
|Branding Your Business||p. 27|
|Who are you Customers?|
|What's Your Message and Look?|
|What's in a Name?|
|Develop a Logo|
|Establishing Basic Business Practices||p. 37|
|What Kind of Business Are You?|
|The Next Steps|
|Pricing Your Work|
|Spreading the Word - and Images|
|Marketing Basics||p. 64|
|Essential Marketing Materials|
|Photographs Are Key|
|Your Craft Community||p. 76|
|Blogs and Websites Defined|
|Writing a Successful Blog|
|Give and Take|
|What Makes a Blog Successful|
|Create an Online Newsletter|
|Advertising and Publicity||p. 107|
|Be Your Own Best Ad Agency|
|Attracting Media Attention|
|Approaching Print Media|
|Putting Together a press Kit|
|Writing Press Release|
|More Online Marketing Networks||p. 128|
|Getting Down to Selling|
|The Craft Fair Scene||p. 146|
|First Things to Know|
|The Fair Application Process|
|Getting the Word|
|Preparing for the Fair|
|Designing Your Booth Space|
|Fair Day Etiquette|
|Starting Your Own Craft Fair|
|Selling in Online Stores||p. 171|
|Setting Up Your Online Shop|
|Answering Customer Questions and Comments|
|Selling in Brick-and-Mortar Stores||p. 191|
|Getting Your Foot in the Door|
|Persuasive Leave-Behind Materials|
|Meeting with the Store Owner/Manager|
|Selling on consignment|
|Get Creative: Other Selling Options and Opportunities||p. 202|
|Join a Co-Op|
|Teach a Course|
|Hold Trunk Shows|
|Host House Parties|
|Offer Kits and Patterns|
|Parting Advice||p. 208|
|Craft Show Supplies Checklist||p. 214|
|Table of Contents provided by Ingram. All Rights Reserved.|