9780240808314

Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication

by ;
  • ISBN13:

    9780240808314

  • ISBN10:

    0240808312

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2006-04-24
  • Publisher: Focal Press
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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

For all of your video and audio blogging business and professional communication needs, this book is it! The Hands-on Guide to Video Blogging and Podcasting provides tremendous value to those content publishers, big and small, that want to create syndicated video blog and podcast content. The simplified, plain talking break-down the authors bring to the book will give everyone the tools to plan, create, and execute a blog/podcast outlet. This book explains these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications. *Step-by-step instructions to quickly launch a Podcast or video blog *The basics of multimedia use in blogging and the most relevant text-blog technologies *Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts *Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies *Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing *Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs

Table of Contents

Acknowledgments xi
About the Authors xiii
Introduction xv
Quick Start
Record Some Video
2(3)
Edit Your Video
5(9)
Conclusion
14(2)
Podcasting and Video Blogging Basics
Anatomy of a Blog
16(3)
A Brief History of Blogs
19(6)
Conclusion
25(3)
Podcasting and Video Blogging Uses
Getting Familiar with Rich-Media Blogging
28(3)
Personal and Special Interest Uses
31(2)
Mainstream Media Uses
33(3)
Corporate Uses
36(5)
Conclusion
41(3)
Tuning In to Multimedia Blogs
Multimedia Blogs: Feeds and Enclosures
44(4)
Web-Based Aggregators
48(3)
Local Clients
51(6)
Linux and Friends
57(3)
Mobile Clients
60(4)
Conclusion
64(1)
Monetizing New Content Delivery Models
Mainstream Media Invasion
65(1)
Success Criteria
66(2)
Mainstream Media Advertising
68(4)
Business Models for Podcasts and Video Blogs
72(13)
Ancillary Business Models
85(5)
Conclusion
90(2)
New Skills for a New Technology
Blog Basics
92(9)
Enter the Blogosphere
101(19)
Conclusion
120(2)
Mobile Video Blogging and Podcasting
Quick Start Moblogging
122(6)
Other Moblogging Options
128(1)
Laptop ``Moblog''
129(6)
Posting From PDAs
135(2)
Conclusion
137(3)
In the Studio and On-the-Go
Spaces and Acoustics
140(4)
Spaces and Video
144(6)
Virtual Spaces
150(3)
Audio and Video On-the-Go
153(2)
Conclusion
155(3)
Essential Tools
A Powerful Computer
158(3)
A/V Editing Software
161(10)
A/V Hardware
171(4)
Conclusion
175(2)
Audio Production and Post-Production
Microphones and Mixers
177(7)
Production Preparation and Voice Talent
184(2)
Recording
186(4)
Editing and Mixing
190(5)
Mixdown and Compressing for Podcasting
195(1)
Conclusion
196(1)
Video Production and Post-Production
Think Post-Production While in Pre-Production
197(7)
Encoding Video
204(5)
Editing
209(11)
Conclusion
220(2)
Hosting and Bandwidth
Bandwidth Pricing
222(3)
Content Hosting
225(2)
Basic Web Hosts
227(2)
Web Hosts with Blogging Services
229(3)
Feed Converters
232(1)
Torrents and Alternative Content Delivery
232(1)
Free Video Blog and Podcast Hosts
233(3)
Podcast Specific Services
236(2)
High Volume Hosting Services
238(2)
In-House and Co-Located Hosting
240(1)
Negotiating Large Hosting Deals
241(3)
Conclusion
244(1)
Assembling Blog Entries
Blogging Applications
245(7)
FeedBurner
252(5)
Hosted Media Services
257(4)
Conclusion
261(3)
Licensing and Copyrights
Copyrights and Other Rights
264(9)
Podsafe Source Material
273(8)
Conclusion
281(2)
Case Studies
EricRice.com
283(6)
RyanEdit.com
289(5)
Rocketboom.com
294(20)
Appendix: Administration
Conclusion 314(1)
Glossary 315(10)
Index 325

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