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Harvard Business Review on Thriving in Emerging Markets



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Beat local companies at their game. If you need the best practices and ideas for gaining market share in developing economies but don't have time to find them this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: Manage risk in unstable environments Ward off political threats to your business Customize your business model for emerging markets Tailor your strategy to capitalize on countries? strengths Gain ground on emerging giants Compete in China?s new high-tech market Win the war for talent in developing economies Serve the bottom of the pyramid profitably

Table of Contents

New Business Models In Emerging Marketsp. 1
China vs the Worldp. 21
Is It Too Late to Enter China?p. 47
How Local Companies Keep Multinationals at Bayp. 65
China + India: The Power of Twop. 99
The Battle for Female Talent in Emerging Marketsp. 125
Making Better Investments at the Base of the Pyramidp. 141
Strategies That Fit Emerging Marketsp. 163
The Hidden Risks in Emerging Marketsp. 203
Managing Risk in an Unstable Worldp. 223
Indexp. 247
Table of Contents provided by Ingram. All Rights Reserved.

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