9781422133446

HBR's 10 Must Reads The Essentials

by
  • ISBN13:

    9781422133446

  • ISBN10:

    1422133443

  • Format: Paperback
  • Copyright: 11/8/2010
  • Publisher: Perseus Distribution Services

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

The HBR Paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established theHarvard Business Reviewas required reading for ambitious business people in organizations around the globe.

Table of Contents

Meeting the Challenge of Disruptive Changep. 1
Competing on Analyticsp. 23
Managing Oneselfp. 43
What Makes a Leader?p. 63
Putting the Balanced Scorecard to Workp. 85
Innovation: The Classic Trapsp. 113
Leading Change: Why Transformation Efforts Failp. 137
Marketing Myopiap. 153
What Is Strategy?p. 181
The Core Competence of the Corporationp. 219
About the Contributorsp. 247
Indexp. 249
Table of Contents provided by Ingram. All Rights Reserved.

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