9781422189887

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

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  • ISBN13:

    9781422189887

  • ISBN10:

    1422189880

  • Format: Paperback
  • Copyright: 4/2/2013
  • Publisher: Perseus Distribution Services

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Reviewarticles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales. Leading global experts including Theodore Levitt and Clayton Christensen provide the insights and advice that you need to: Figure out what business you're reallyin Create products that perform the jobs people need to get done Get a bird's-eye view of your brand's strengths and weaknesses Tap a market that's larger than China and India combined Deliver superior value to your B2B customers HBR's 10 Must Reads on Strategic Marketing--coming Spring 2013 along with these other new additions to the popular series: HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Teams HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Collaboration

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