Head's Broadcasting in America: A Survey of Electronic Media

by McGregor; Michael A.

• ISBN13: 9780205608133
• ISBN10: 0205608132
• Edition: 10th
• Format: Paperback
• Copyright: 2009-02-01
• Publisher: Routledge

Summary

After fifty years of market prominence and incredible demand from loyal users,Headrs"s Broadcasting in Americars"s tenth edition returns as the celebrated leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami. Headrs"s Broadcasting in Americadistinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This book will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.

Table of Contents

Introducing Electronic Media

What It Means

The Players

Back to Basics

From Radio to Television

Cultural Precedents

Technological Precedents

Wireless Communication

Birth of Broadcasting

Broadcasting Becomes an Industry

Government Regulation

Depression Years, 1929-1937

Early Radio Programs

That Little Black Boxndash;The Development of FM Radio

The War Years

Radio Responds to Television

Early TV Development

TV Takes Off

Televisionrsquo;s Golden Age, 1948-1957

Looking Back, Looking Forward

Cable and Newer Media

Emergence of Cable

Cablersquo;s Acendancy

Advanced Cable Services

Programs via Satellite

Niche Services

Telephone Companies

The Internet

Electronics Revolution

Consumer Media

Broadcasting: Changing Course

Sorting It Out

How Electronic Media Work

Electromagnetism

Radio and Audio Waves

Information, Formats, and Modulation

Wave Propagation

Mutual Interference

AM Stations

FM Stations

Digital Signal Processing

Digital Audio Broadcasting

Digital TV Begins

Digital (ATSC) versus Analog (NTSC) TV

DTV Transmission

DTV Reception

Low Power TV and Translators

Your TV Set

Distribution by Wired Relays, Wireless Relays, and over the Internet

Wire Relays

Cable and Telephone Distribution Networks

Wireless Relays

Distribution by the Internet

Mobile DTV Services

The Future

Commercial Operations

The Basics

Broadcast Stations

Broadcast TV Networks

Cable

Cable Program Services

Advertising Basics

Advertising Rates

Advertising Standards

Subscription-Fee Revenue

Personnel

The Cost of Doing Business

Critique: Bottom-Lin

Table of Contents provided by Publisher. All Rights Reserved.