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Head's Broadcasting in America: A Survey of Electronic Media,9780205608133
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Head's Broadcasting in America: A Survey of Electronic Media



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  • MyCommunicationKit -- Standalone Access Card
    MyCommunicationKit -- Standalone Access Card
  • Broadcasting in America A Survey of Electronic Media
    Broadcasting in America A Survey of Electronic Media


After fifty years of market prominence and incredible demand from loyal users,Headrs"s Broadcasting in Americars"s tenth edition returns as the celebrated leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami. Headrs"s Broadcasting in Americadistinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This book will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.

Table of Contents

Introducing Electronic Media
What It Means
The Players
Back to Basics
From Radio to Television
Cultural Precedents
Technological Precedents
Wireless Communication
Birth of Broadcasting
Broadcasting Becomes an Industry
Government Regulation
Depression Years, 1929-1937
Early Radio Programs
That Little Black Boxndash;The Development of FM Radio
The War Years
Radio Responds to Television
Early TV Development
TV Takes Off
Televisionrsquo;s Golden Age, 1948-1957
Looking Back, Looking Forward
Cable and Newer Media
Emergence of Cable
Cablersquo;s Acendancy
Advanced Cable Services
Programs via Satellite
Niche Services
Telephone Companies
The Internet
Electronics Revolution
Consumer Media
Broadcasting: Changing Course
Sorting It Out
How Electronic Media Work
Radio and Audio Waves
Information, Formats, and Modulation
Wave Propagation
Mutual Interference
AM Stations
FM Stations
Digital Signal Processing
Digital Audio Broadcasting
Digital TV Begins
Digital (ATSC) versus Analog (NTSC) TV
DTV Transmission
DTV Reception
Low Power TV and Translators
Your TV Set
Distribution by Wired Relays, Wireless Relays, and over the Internet
Wire Relays
Cable and Telephone Distribution Networks
Wireless Relays
Distribution by the Internet
Mobile DTV Services
The Future
Commercial Operations
The Basics
Broadcast Stations
Broadcast TV Networks
Cable Program Services
Advertising Basics
Advertising Rates
Advertising Standards
Subscription-Fee Revenue
The Cost of Doing Business
Critique: Bottom-Lin
Table of Contents provided by Publisher. All Rights Reserved.

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