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After fifty years of market prominence and incredible demand from loyal users,Headrs"s Broadcasting in Americars"s tenth edition returns as the celebrated leader in its field with its renowned treatment of electronic media as a social force and with a distinguished new author team from Sydney Head's legacy school, the University of Miami. Headrs"s Broadcasting in Americadistinguishes itself by presenting electronic media both as products of contemporary social forces and as social forces in their own right. This book will introduce you to the exciting changes taking place in electronic media. It will help you examine the emerging information infrastructure and the accelerating convergence of various electronic media forms. It will also help you explore the role electronic media plays in many academic areas, ranging from economics to law, from history to social science. You will find this industry more accessible as you experience broadcasting dually through the people and the products that have shaped the history of this medium and through your own experiences with broadcasting in your daily life.
Table of Contents
|Introducing Electronic Media|
|What It Means|
|Back to Basics|
|From Radio to Television|
|Birth of Broadcasting|
|Broadcasting Becomes an Industry|
|Depression Years, 1929-1937|
|Early Radio Programs|
|That Little Black Boxndash;The Development of FM Radio|
|The War Years|
|Radio Responds to Television|
|Early TV Development|
|TV Takes Off|
|Televisionrsquo;s Golden Age, 1948-1957|
|Looking Back, Looking Forward|
|Cable and Newer Media|
|Emergence of Cable|
|Advanced Cable Services|
|Programs via Satellite|
|Broadcasting: Changing Course|
|Sorting It Out|
|How Electronic Media Work|
|Radio and Audio Waves|
|Information, Formats, and Modulation|
|Digital Signal Processing|
|Digital Audio Broadcasting|
|Digital TV Begins|
|Digital (ATSC) versus Analog (NTSC) TV|
|Low Power TV and Translators|
|Your TV Set|
|Distribution by Wired Relays, Wireless Relays, and over the Internet|
|Cable and Telephone Distribution Networks|
|Distribution by the Internet|
|Mobile DTV Services|
|Broadcast TV Networks|
|Cable Program Services|
|The Cost of Doing Business|
|Table of Contents provided by Publisher. All Rights Reserved.|