Health Behavior Theory for Public Health: Principles, Foundations, and Applications

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 12/1/2011
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While a solid understanding of human behavior theory is an essential tool for designing and implementing successful health promotion programs, changing health behavior requires multiple skills beyond the ability to simply apply theory. Divided into three sections, the book takes a unique ecological approach to learning about health behavior theory and its application. The reader will first gain a broad understanding of health, public health, health behavior and health promotion planning. This is followed by a straightforward and expansive look at the most commonly applied theories and approaches to public health research and programs. Students will come away with a clear understanding of how theory ;fits ; into the larger scope of public health research and practice. Finally, readers will learn about the essential tasks of measurement, evaluation, and translation through an examination a diverse set of application ;tools ;.

Table of Contents

Forewordp. ix
Prologuep. xiii
Acknowledgmentp. xv
Contributorsp. xvii
Health Behavior in the Context of the "New" Public Healthp. 3
Introductionp. 4
Key Conceptsp. 8
Take Home Messagesp. 24
Referencesp. 25
How Theory Informs Health Promotion and Public Health Practicep. 27
Introductionp. 28
Key Conceptsp. 28
Take Home Messagesp. 43
Referencesp. 43
The Precede-Proceed Planning Modelp. 45
Introductionp. 46
Conceptsp. 48
An Applied Examplep. 57
Take Home Messagesp. 59
Referencesp. 61
Conceptual and Theoretical Perspectives for Public Health Research and Practice
Value-Expectancy Theoriesp. 65
Introductionp. 66
Key Conceptsp. 67
An Applied Examplep. 79
Take Home Messagesp. 80
Referencesp. 80
Models Based on Perceived Threat and Fear Appealsp. 83
Introductionp. 84
Key Conceptsp. 86
An Applied Examplep. 100
Take Home Messagesp. 101
Referencesp. 102
Stage Models for Health Promotionp. 105
Introductionp. 106
Key Conceptsp. 107
An Applied Examplep. 126
Take Home Messagesp. 126
Referencesp. 127
The Behavioral Economics of Health Behaviorp. 131
Introductionp. 132
Key Conceptsp. 133
Summaryp. 152
An Applied Examplep. 153
Take Home Messagesp. 154
Referencesp. 154
Social Cognitive Theory Applied to Health Behaviorp. 163
Introductionp. 164
Key Conceptsp. 165
An Applied Examplep. 183
Take Home Messagesp. 184
Referencesp. 185
Health Communication: Theory, Social Marketing, and Tailoringp. 187
Introductionp. 188
Key Conceptsp. 191
Applied Examplesp. 205
Take Home Messagesp. 208
Referencesp. 208
Diffusion of Innovations Theoryp. 211
Introductionp. 212
Key Conceptsp. 212
An Applied Examplep. 227
Take Home Messagesp. 229
Referencesp. 229
Ecological Approaches in the New Public Healthp. 231
Introductionp. 232
Key Conceptsp. 235
Applied Examplesp. 246
Take Home Messagesp. 249
Referencesp. 249
Application to Public Health Research and Practice
Measurement and Design Related to Theoretically Based Health Promotion Research and Practicep. 255
Introductionp. 256
Key Conceptsp. 257
Take Home Messagesp. 283
Referencesp. 284
Evaluating Theory-Based Public Health Programs: Linking Principles to Practicep. 287
Introductionp. 288
Key Conceptsp. 291
A Step-by-Step Guide to Effective Evaluationp. 298
Making the Evaluation Even Betterp. 303
Take Home Messagesp. 307
Referencesp. 308
Translating Research to Practice: Putting "What Works" to Workp. 309
Introductionp. 310
Key Conceptsp. 311
Take Home Messagesp. 332
Referencesp. 332
Glossary of Termsp. 335
Indexp. 351
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