Health Behavior Theory for Public Health: Principles, Foundations, and Applications

by Diclemente, Ralph J.; Salazar, Laura F.; Crosby, Richard A.

• ISBN13: 9780763797539
• ISBN10: 0763797537
• Edition: 1st
• Format: Paperback
• Copyright: 2011-12-15
• Publisher: Jones & Bartlett Learning

Summary

While a solid understanding of human behavior theory is an essential tool for designing and implementing successful health promotion programs, changing health behavior requires multiple skills beyond the ability to simply apply theory. Divided into three sections, the book takes a unique ecological approach to learning about health behavior theory and its application. The reader will first gain a broad understanding of health, public health, health behavior and health promotion planning. This is followed by a straightforward and expansive look at the most commonly applied theories and approaches to public health research and programs. Students will come away with a clear understanding of how theory ;fits ; into the larger scope of public health research and practice. Finally, readers will learn about the essential tasks of measurement, evaluation, and translation through an examination a diverse set of application ;tools ;.

Table of Contents

Foreword	p. ix
Prologue	p. xiii
Acknowledgment	p. xv
Contributors	p. xvii
Overview
Health Behavior in the Context of the "New" Public Health	p. 3
Introduction	p. 4
Key Concepts	p. 8
Take Home Messages	p. 24
References	p. 25
How Theory Informs Health Promotion and Public Health Practice	p. 27
Introduction	p. 28
Key Concepts	p. 28
Take Home Messages	p. 43
References	p. 43
The Precede-Proceed Planning Model	p. 45
Introduction	p. 46
Concepts	p. 48
An Applied Example	p. 57
Take Home Messages	p. 59
References	p. 61
Conceptual and Theoretical Perspectives for Public Health Research and Practice
Value-Expectancy Theories	p. 65
Introduction	p. 66
Key Concepts	p. 67
An Applied Example	p. 79
Take Home Messages	p. 80
References	p. 80
Models Based on Perceived Threat and Fear Appeals	p. 83
Introduction	p. 84
Key Concepts	p. 86
An Applied Example	p. 100
Take Home Messages	p. 101
References	p. 102
Stage Models for Health Promotion	p. 105
Introduction	p. 106
Key Concepts	p. 107
An Applied Example	p. 126
Take Home Messages	p. 126
References	p. 127
The Behavioral Economics of Health Behavior	p. 131
Introduction	p. 132
Key Concepts	p. 133
Summary	p. 152
An Applied Example	p. 153
Take Home Messages	p. 154
References	p. 154
Social Cognitive Theory Applied to Health Behavior	p. 163
Introduction	p. 164
Key Concepts	p. 165
An Applied Example	p. 183
Take Home Messages	p. 184
References	p. 185
Health Communication: Theory, Social Marketing, and Tailoring	p. 187
Introduction	p. 188
Key Concepts	p. 191
Applied Examples	p. 205
Take Home Messages	p. 208
References	p. 208
Diffusion of Innovations Theory	p. 211
Introduction	p. 212
Key Concepts	p. 212
An Applied Example	p. 227
Take Home Messages	p. 229
References	p. 229
Ecological Approaches in the New Public Health	p. 231
Introduction	p. 232
Key Concepts	p. 235
Applied Examples	p. 246
Take Home Messages	p. 249
References	p. 249
Application to Public Health Research and Practice
Measurement and Design Related to Theoretically Based Health Promotion Research and Practice	p. 255
Introduction	p. 256
Key Concepts	p. 257
Take Home Messages	p. 283
References	p. 284
Evaluating Theory-Based Public Health Programs: Linking Principles to Practice	p. 287
Introduction	p. 288
Key Concepts	p. 291
A Step-by-Step Guide to Effective Evaluation	p. 298
Making the Evaluation Even Better	p. 303
Take Home Messages	p. 307
References	p. 308
Translating Research to Practice: Putting "What Works" to Work	p. 309
Introduction	p. 310
Key Concepts	p. 311
Take Home Messages	p. 332
References	p. 332
Glossary of Terms	p. 335
Index	p. 351
Table of Contents provided by Ingram. All Rights Reserved.