More New and Used
from Private Sellers
Only three copies
in stock at this price.
In Stock Usually Ships in 24 Hours.
Usually Ships in 2-3 Business Days
Starting at $44.66
Questions About This Book?
Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 1st edition with a publication date of 12/1/2011.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
- The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
- The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
While a solid understanding of human behavior theory is an essential tool for designing and implementing successful health promotion programs, changing health behavior requires multiple skills beyond the ability to simply apply theory. Divided into three sections, the book takes a unique ecological approach to learning about health behavior theory and its application. The reader will first gain a broad understanding of health, public health, health behavior and health promotion planning. This is followed by a straightforward and expansive look at the most commonly applied theories and approaches to public health research and programs. Students will come away with a clear understanding of how theory ;fits ; into the larger scope of public health research and practice. Finally, readers will learn about the essential tasks of measurement, evaluation, and translation through an examination a diverse set of application ;tools ;.
Table of Contents
|Health Behavior in the Context of the "New" Public Health||p. 3|
|Key Concepts||p. 8|
|Take Home Messages||p. 24|
|How Theory Informs Health Promotion and Public Health Practice||p. 27|
|Key Concepts||p. 28|
|Take Home Messages||p. 43|
|The Precede-Proceed Planning Model||p. 45|
|An Applied Example||p. 57|
|Take Home Messages||p. 59|
|Conceptual and Theoretical Perspectives for Public Health Research and Practice|
|Value-Expectancy Theories||p. 65|
|Key Concepts||p. 67|
|An Applied Example||p. 79|
|Take Home Messages||p. 80|
|Models Based on Perceived Threat and Fear Appeals||p. 83|
|Key Concepts||p. 86|
|An Applied Example||p. 100|
|Take Home Messages||p. 101|
|Stage Models for Health Promotion||p. 105|
|Key Concepts||p. 107|
|An Applied Example||p. 126|
|Take Home Messages||p. 126|
|The Behavioral Economics of Health Behavior||p. 131|
|Key Concepts||p. 133|
|An Applied Example||p. 153|
|Take Home Messages||p. 154|
|Social Cognitive Theory Applied to Health Behavior||p. 163|
|Key Concepts||p. 165|
|An Applied Example||p. 183|
|Take Home Messages||p. 184|
|Health Communication: Theory, Social Marketing, and Tailoring||p. 187|
|Key Concepts||p. 191|
|Applied Examples||p. 205|
|Take Home Messages||p. 208|
|Diffusion of Innovations Theory||p. 211|
|Key Concepts||p. 212|
|An Applied Example||p. 227|
|Take Home Messages||p. 229|
|Ecological Approaches in the New Public Health||p. 231|
|Key Concepts||p. 235|
|Applied Examples||p. 246|
|Take Home Messages||p. 249|
|Application to Public Health Research and Practice|
|Measurement and Design Related to Theoretically Based Health Promotion Research and Practice||p. 255|
|Key Concepts||p. 257|
|Take Home Messages||p. 283|
|Evaluating Theory-Based Public Health Programs: Linking Principles to Practice||p. 287|
|Key Concepts||p. 291|
|A Step-by-Step Guide to Effective Evaluation||p. 298|
|Making the Evaluation Even Better||p. 303|
|Take Home Messages||p. 307|
|Translating Research to Practice: Putting "What Works" to Work||p. 309|
|Key Concepts||p. 311|
|Take Home Messages||p. 332|
|Glossary of Terms||p. 335|
|Table of Contents provided by Ingram. All Rights Reserved.|