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While a solid understanding of human behavior theory is an essential tool for designing and implementing successful health promotion programs, changing health behavior requires multiple skills beyond the ability to simply apply theory. Divided into three sections, the book takes a unique ecological approach to learning about health behavior theory and its application. The reader will first gain a broad understanding of health, public health, health behavior and health promotion planning. This is followed by a straightforward and expansive look at the most commonly applied theories and approaches to public health research and programs. Students will come away with a clear understanding of how theory ;fits ; into the larger scope of public health research and practice. Finally, readers will learn about the essential tasks of measurement, evaluation, and translation through an examination a diverse set of application ;tools ;.
Table of Contents
|Health Behavior in the Context of the "New" Public Health||p. 3|
|Key Concepts||p. 8|
|Take Home Messages||p. 24|
|How Theory Informs Health Promotion and Public Health Practice||p. 27|
|Key Concepts||p. 28|
|Take Home Messages||p. 43|
|The Precede-Proceed Planning Model||p. 45|
|An Applied Example||p. 57|
|Take Home Messages||p. 59|
|Conceptual and Theoretical Perspectives for Public Health Research and Practice|
|Value-Expectancy Theories||p. 65|
|Key Concepts||p. 67|
|An Applied Example||p. 79|
|Take Home Messages||p. 80|
|Models Based on Perceived Threat and Fear Appeals||p. 83|
|Key Concepts||p. 86|
|An Applied Example||p. 100|
|Take Home Messages||p. 101|
|Stage Models for Health Promotion||p. 105|
|Key Concepts||p. 107|
|An Applied Example||p. 126|
|Take Home Messages||p. 126|
|The Behavioral Economics of Health Behavior||p. 131|
|Key Concepts||p. 133|
|An Applied Example||p. 153|
|Take Home Messages||p. 154|
|Social Cognitive Theory Applied to Health Behavior||p. 163|
|Key Concepts||p. 165|
|An Applied Example||p. 183|
|Take Home Messages||p. 184|
|Health Communication: Theory, Social Marketing, and Tailoring||p. 187|
|Key Concepts||p. 191|
|Applied Examples||p. 205|
|Take Home Messages||p. 208|
|Diffusion of Innovations Theory||p. 211|
|Key Concepts||p. 212|
|An Applied Example||p. 227|
|Take Home Messages||p. 229|
|Ecological Approaches in the New Public Health||p. 231|
|Key Concepts||p. 235|
|Applied Examples||p. 246|
|Take Home Messages||p. 249|
|Application to Public Health Research and Practice|
|Measurement and Design Related to Theoretically Based Health Promotion Research and Practice||p. 255|
|Key Concepts||p. 257|
|Take Home Messages||p. 283|
|Evaluating Theory-Based Public Health Programs: Linking Principles to Practice||p. 287|
|Key Concepts||p. 291|
|A Step-by-Step Guide to Effective Evaluation||p. 298|
|Making the Evaluation Even Better||p. 303|
|Take Home Messages||p. 307|
|Translating Research to Practice: Putting "What Works" to Work||p. 309|
|Key Concepts||p. 311|
|Take Home Messages||p. 332|
|Glossary of Terms||p. 335|
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