(0) items

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Health Behavior Theory for Public Health: Principles, Foundations, and Applications,9780763797539
This item qualifies for

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Health Behavior Theory for Public Health: Principles, Foundations, and Applications



Pub. Date:
List Price: $96.94

Rent Textbook



Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.

Buy New Textbook

In Stock Usually Ships in 24 Hours.


More New and Used
from Private Sellers
Starting at $52.92

Questions About This Book?

Why should I rent this book?

Renting is easy, fast, and cheap! Renting from can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.

How do rental returns work?

Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!

What version or edition is this?

This is the 1st edition with a publication date of 12/1/2011.

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.


While a solid understanding of human behavior theory is an essential tool for designing and implementing successful health promotion programs, changing health behavior requires multiple skills beyond the ability to simply apply theory. Divided into three sections, the book takes a unique ecological approach to learning about health behavior theory and its application. The reader will first gain a broad understanding of health, public health, health behavior and health promotion planning. This is followed by a straightforward and expansive look at the most commonly applied theories and approaches to public health research and programs. Students will come away with a clear understanding of how theory ;fits ; into the larger scope of public health research and practice. Finally, readers will learn about the essential tasks of measurement, evaluation, and translation through an examination a diverse set of application ;tools ;.

Table of Contents

Forewordp. ix
Prologuep. xiii
Acknowledgmentp. xv
Contributorsp. xvii
Health Behavior in the Context of the "New" Public Healthp. 3
Introductionp. 4
Key Conceptsp. 8
Take Home Messagesp. 24
Referencesp. 25
How Theory Informs Health Promotion and Public Health Practicep. 27
Introductionp. 28
Key Conceptsp. 28
Take Home Messagesp. 43
Referencesp. 43
The Precede-Proceed Planning Modelp. 45
Introductionp. 46
Conceptsp. 48
An Applied Examplep. 57
Take Home Messagesp. 59
Referencesp. 61
Conceptual and Theoretical Perspectives for Public Health Research and Practice
Value-Expectancy Theoriesp. 65
Introductionp. 66
Key Conceptsp. 67
An Applied Examplep. 79
Take Home Messagesp. 80
Referencesp. 80
Models Based on Perceived Threat and Fear Appealsp. 83
Introductionp. 84
Key Conceptsp. 86
An Applied Examplep. 100
Take Home Messagesp. 101
Referencesp. 102
Stage Models for Health Promotionp. 105
Introductionp. 106
Key Conceptsp. 107
An Applied Examplep. 126
Take Home Messagesp. 126
Referencesp. 127
The Behavioral Economics of Health Behaviorp. 131
Introductionp. 132
Key Conceptsp. 133
Summaryp. 152
An Applied Examplep. 153
Take Home Messagesp. 154
Referencesp. 154
Social Cognitive Theory Applied to Health Behaviorp. 163
Introductionp. 164
Key Conceptsp. 165
An Applied Examplep. 183
Take Home Messagesp. 184
Referencesp. 185
Health Communication: Theory, Social Marketing, and Tailoringp. 187
Introductionp. 188
Key Conceptsp. 191
Applied Examplesp. 205
Take Home Messagesp. 208
Referencesp. 208
Diffusion of Innovations Theoryp. 211
Introductionp. 212
Key Conceptsp. 212
An Applied Examplep. 227
Take Home Messagesp. 229
Referencesp. 229
Ecological Approaches in the New Public Healthp. 231
Introductionp. 232
Key Conceptsp. 235
Applied Examplesp. 246
Take Home Messagesp. 249
Referencesp. 249
Application to Public Health Research and Practice
Measurement and Design Related to Theoretically Based Health Promotion Research and Practicep. 255
Introductionp. 256
Key Conceptsp. 257
Take Home Messagesp. 283
Referencesp. 284
Evaluating Theory-Based Public Health Programs: Linking Principles to Practicep. 287
Introductionp. 288
Key Conceptsp. 291
A Step-by-Step Guide to Effective Evaluationp. 298
Making the Evaluation Even Betterp. 303
Take Home Messagesp. 307
Referencesp. 308
Translating Research to Practice: Putting "What Works" to Workp. 309
Introductionp. 310
Key Conceptsp. 311
Take Home Messagesp. 332
Referencesp. 332
Glossary of Termsp. 335
Indexp. 351
Table of Contents provided by Ingram. All Rights Reserved.

Please wait while the item is added to your cart...