9780763789282

Health Care Market Strategy: From Planning to Action

by
  • ISBN13:

    9780763789282

  • ISBN10:

    0763789283

  • Edition: 4th
  • Format: Paperback
  • Copyright: 7/1/2012
  • Publisher: JONES & BARTLETT PUBLISHERS

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Health Care Market Strategy: From Planning to Action, Fourth Edition, a standard reference for over 15 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors#146; own unique model--called the strategy/action match--from which you will learn how to determine exactly which tactics to employ in a variety of settings.In this new edition, you#146;ll also discover the latest practical applications for strategy development, the marketing planning process, challenges of a competitive marketplace, vision, and other critical aspects of health care marketing. The Fourth Edition also examines new health care delivery models, increasing competition, foreign competitors, and health care reform. Students will come away with a clear understanding of the link between the board room and its connection to tactics in the marketing division. The authors provide models and methods to help organizations discuss and create clear and precise visions for their organizations.The new edition also includes expanded Appendices that present a clear picture of what a typical market plan should look like.

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