Health Communication Message Design : Theory and Practice

by Hyunyi Cho

• ISBN13: 9781412986557
• ISBN10: 1412986559
• Format: Paperback
• Copyright: 2011-10-26
• Publisher: SAGE Publications, Inc

Summary

This one of a kind text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audiences'¬" needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication; creating a valuable message accomplishes that change.

Table of Contents

Theory-Based Message Design

From Psychological Theory to Message Design: Lessons From the Story of Gain-Framed and Loss-Framed Persuasive Messages

The Integrated Model of Behavioral Prediction as a Tool for Designing Health Messages

Health Risk Message Design Using the Extended Parallel Process Model

Using Emotional Appeals in Health Messages

Designing Inoculation Messages for Health Communication Campaigns

Using Narratives to Promote Health: a Culture-Centric Approach

Audience-Centered Message Design

The Cultural Variance Framework for Tailoriing Health Messages

The Communication Theory of Identity as a Framework for Health Message Design

Religiosity, Spirituality and the Design of Health Communication Messages and Interventions

Addressing Health literacy in the Design of Health Messages

Addressing Fatalism with Health Communication Messages

Deigning Messages for Individuals in Different Stages of Change

Designing High Message Sensation Value Messages for the Sensation Seeking Audience

Table of Contents provided by Publisher. All Rights Reserved.