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"Hey, Whipple, Squeeze This!" : A Guide to Creating Great Ads
by Luke SullivanISBN13:
9780471244035
ISBN10:
0471244031
Format:
Paperback
Pub. Date:
2/1/1998
Publisher(s):
Wiley, John & Sons, Incorporated
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"Hey, Whipple, Squeeze This!" : A Guide to Creating Great Ads
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Summary
A funny, irreverent overview of the good, the bad, and the ugly in advertising. Luke Sullivan, a copywriter at one of the nation's most prestigious ad agencies, divulges all the secrets to making a great ad. With hysterical examples and anecdotes, he gives tips and pointers on how to create an ad that will "go in one ear and stay there."
Table of Contents
| Salesmen Don2t Have to Wear Plaid: Selling Without Selling Out | |
| A Sharp Pencil Works Best: Some Thoughts on Getting Started | |
| A Clean Sheet of Paper: Making an Ad-The Broad Strokes | |
| Write When You Get Work: Making an Ad-Some Finer Touches | |
| In the Future, Everyone Will be Famous for 30 Seconds: Some Advice on Making Television Commercials | |
| Radio Is Hell, But It2s a Dry Heat: Some Advice on Working in a Tough Medium | |
| "Toto, I Have a Feeling We2re Not in McCann-Erickson Anymore": Working Out Past the Egde | |
| Only the Good Die Young: The Enemies of Advertising | |
| Pecked to Death by Ducks: Presenting and Protecting Your Work | |
| A Good Book or a Crowbar: Some Thoughts on Getting Into the Business | |
| Making Shoes versus Making Shoe Commercials: Is This a Great Business or What? Suggested Reading | |
| Bibliography | |
| Acknowledgments | |
| Notes | |
| Ad Credits | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
