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History and Theory of Rhetoric, The: An Introduction,9780205414925
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History and Theory of Rhetoric, The: An Introduction

by
Edition:
3rd
ISBN13:

9780205414925

ISBN10:
0205414923
Format:
Paperback
Pub. Date:
1/1/2005
Publisher(s):
Allyn & Bacon
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Summary

The History and Theory of Rhetoricoffers an accessible discussion of the history of rhetorical studies in the Western tradition, from ancient Greece to contemporary American and European theorists. By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. to contemporary studiessuch as the rhetoric of science and feminist rhetoricthis concise yet comprehensive text helps students better understand what rhetoric is and what unites differing rhetorical theories throughout history.

Table of Contents

Preface xi
CHAPTER ONE An Overview of Rhetoric 1(30)
RHETORIC AND PERSUASION
3(2)
DEFINING RHETORIC
5(2)
RHETORICAL DISCOURSE
7(9)
Rhetoric Is Planned
8(1)
Rhetoric Is Adapted to an Audience
8(2)
Rhetoric Reveals Human Motives
10(1)
Rhetoric Is Responsive
11(1)
Rhetoric Seeks Persuasion
12(3)
Rhetoric Addresses Contingent Issues
15(1)
SOCIAL FUNCTIONS OF THE ART OF RHETORIC
16(8)
Rhetoric Tests Ideas
16(1)
Rhetoric Assists Advocacy
17(2)
Rhetoric Distributes Power
19(2)
Rhetoric Discovers Facts
21(1)
Rhetoric Shapes Knowledge
21(1)
Rhetoric Builds Community
22(2)
CONCLUSION
24(1)
QUESTIONS FOR REVIEW
25(1)
QUESTIONS FOR DISCUSSION
26(2)
TERMS
28(3)
CHAPTER TWO The Origins and Early History of Rhetoric 31(23)
THE RISE OF RHETORIC IN ANCIENT GREECE
32(2)
Trials in Athens
34(1)
THE SOPHISTS
34(6)
Putting the Sophists in Context: The Flourishing of Athens
35(1)
What the Sophists Taught
36(2)
Why the Sophists Were Controversial
38(2)
TWO INFLUENTIAL SOPHISTS
40(4)
Gorgias
40(3)
Protagoras
43(1)
ISOCRATES: A MASTER OF RHETORIC
44(3)
ASPASIA'S ROLE IN ATHENIAN RHETORIC
47(1)
CONCLUSION
48(1)
QUESTIONS FOR REVIEW
49(1)
QUESTIONS FOR DISCUSSION
50(1)
TERMS
50(4)
CHAPTER THREE Plato versus the Sophists: Rhetoric on Trial 54(19)
PLATO'S GORGIAS: RHETORIC ON TRIAL
55(9)
The Debate with Gorgias: Rhetoric's Nature and Uses
55(2)
Socrates versus Polus: Rhetoric as Power
57(3)
Socrates versus Callicles: The Strong Survive
60(2)
The Outcome of the Gorgias
62(1)
Is Plato Fair to Rhetoric and the Sophists?
62(2)
RHETORIC IN PLATO'S PHAEDRUS: A TRUE ART?
64(4)
Components of a Techne of Rhetoric
66(2)
CONCLUSION
68(1)
QUESTIONS FOR REVIEW
69(1)
QUESTIONS FOR DISCUSSION
69(1)
TERMS
70(3)
CHAPTER FOUR Aristotle on Rhetoric 73(20)
ARISTOTLE'S DEFINITIONS OF RHETORIC
74(5)
Rhetoric and Dialectic
75(1)
Rhetoric as Techne
76(3)
THREE RHETORICAL SETTINGS
79(3)
Deliberative Oratory
80(1)
Epideictic Oratory
81(1)
Forensic Oratory
82(1)
THE ARTISTIC PROOFS
82(3)
Logos: The Logic of Sound Arguments
83(1)
Pathos: The Psychology of Emotion
83(1)
Ethos: The Sociology of Good Character
84(1)
THE TOPOI, OR LINES OF ARGUMENT
85(2)
Special Topics
85(1)
Common Topics
86(1)
Some Common Fallacies
87(1)
ARISTOTLE ON STYLE
87(1)
CONCLUSION
88(1)
QUESTIONS FOR REVIEW
89(1)
QUESTIONS FOR DISCUSSION
89(1)
TERMS
90(3)
CHAPTER FIVE Rhetoric at Rome 93(29)
ROMAN SOCIETY AND THE PLACE OF RHETORIC
94(2)
Rhetoric and Political Power
94(1)
Rhetoric and Roman Education
95(1)
THE RHETORICAL THEORY OF CICERO
96(11)
De Inventions
96(1)
The Canons of Rhetoric
97(1)
Stasis and Topical Systems
98(3)
Hermagoras and the Development of Topoi
101(1)
De Oratore
101(5)
The End of Cicero's Life
106(1)
QUINTILIAN
107(4)
Rhetoric and the Good Citizen
107(1)
Educating the Citizen-Orator
108(3)
LONGINUS: ON THE SUBLIME
111(3)
The Emotive Power of Language
111(3)
RHETORIC IN THE LATER ROMAN EMPIRE
114(1)
The Second Sophistic
114(1)
CONCLUSION
115(1)
QUESTIONS FOR REVIEW
116(1)
QUESTIONS FOR DISCUSSION
116(1)
TERMS
117(5)
CHAPTER SIX Rhetoric in Christian Europe 122(25)
RHETORIC, TENSION, AND FRAGMENTATION
122(2)
RHETORIC AND THE MEDIEVAL CURRICULUM
124(1)
RHETORIC IN THE EARLY MIDDLE AGES: AUGUSTINE, CAPELLA, AND BOETHIUS
125(1)
ST. AUGUSTINE
125(5)
Augustine's Rhetorical Theory
126(2)
De Doctrina Christiana
128(1)
Augustine on Signs
129(1)
Augustine's Contribution to Rhetoric
129(1)
MARTIANUS CAPELLA
130(1)
BOETHIUS
130(2)
Differentiis Topicis
131(1)
THREE RHETORICAL ARTS IN THE TWELFTH AND THIRTEENTH CENTURIES
132(1)
THE ART OF PREACHING
132(2)
Themes, Sermons, and Moral Persuasion
132(2)
Ornaments
134(1)
THE ART OF LETTER WRITING
134(4)
The Parts of a Letter
135(2)
Women and Letter Writing
137(1)
THE ART OF POETRY
138(3)
Geoffrey of Vinsauf
139(2)
Mane de France
141(1)
CONCLUSION
141(1)
QUESTIONS FOR REVIEW
142(1)
QUESTIONS FOR DISCUSSION
143(1)
TERMS
143(4)
CHAPTER SEVEN Rhetoric in the Renaissance 147(27)
FEATURES OF RENAISSANCE RHETORIC
148(3)
Classical and Medieval Sources
148(1)
Rhetoric and Renaissance Education
149(2)
LORENZO VALLA: RETRIEVING THE RHETORICAL TRADITION
151(2)
WOMEN AND RENAISSANCE RHETORIC
153(2)
Joanna Vaz
153(1)
Christine de Pisan
153(1)
Margaret Cavendish
154(1)
ITALIAN HUMANISM: A CATALYST FOR RHETORIC'S EXPANSION
155(1)
RHETORIC AS PERSONAL AND POLITICAL INFLUENCE
156(2)
Rhetoric and the Emotions
157(1)
HUMANISM, RHETORIC, AND THE STUDY OF CLASSICAL TEXTS
158(1)
PETRARCH AND THE ORIGINS OF ITALIAN HUMANISM
159(2)
The Greatness That Was Rome
160(1)
PICO DELLA MIRANDOLA AND THE MAGIC OF LANGUAGE
161(1)
Bringing Order through Language
162(1)
JUAN LUIS VIVES
162(1)
RHETORIC AND THE VITA ACTIVA
163(2)
Madame de Scudery
164(1)
THE TURN TOWARD DIALECTIC: RHETORIC AND ITS CRITICS
165(2)
Agricola
165(1)
Peter Ramus
166(1)
RENAISSANCE RHETORICS IN BRITAIN
167(1)
CONCLUSION
168(1)
QUESTIONS FOR REVIEW
169(1)
QUESTIONS FOR DISCUSSION
169(1)
TERMS
169(5)
CHAPTER EIGHT Enlightenment Rhetorics 174(24)
VICO ON RHETORIC AND HUMAN THOUGHT
175(4)
Vico vs. Descartes
176(1)
The Rhetoric of the Imagination
176(1)
Rhetoric and the Evolution of Human Thought
177(2)
BRITISH RHETORICS IN THE EIGHTEENTH CENTURY
179(1)
Rhetoric in British Education
179(1)
The Emerging Public and a Changing View of Rhetoric
180(1)
THE ELOCUTIONARY MOVEMENT
180(2)
Thomas Sheridan
181(1)
THE SCOTTISH SCHOOL
182(7)
The Belletristic Movement: Kames and Blair
183(3)
George Campbell
186(3)
RICHARD WHATELY'S CLASSICAL RHETORIC
189(3)
An Ecclesiastic Rhetoric
190(1)
Whately on Argument
190(1)
Presumption and Burden 4 13104
191(1)
CONCLUSION
192(1)
QUESTIONS FOR REVIEW
193(1)
QUESTIONS FOR DISCUSSION
194(1)
TERMS
194(4)
CHAPTER NINE Contemporary Rhetoric I: Arguments, Audiences, and Advocacy 198(24)
ARGUMENTATION AND RATIONAL DISCOURSE
199(1)
PERELMAN AND OLBRECHTS-TYTECA: A NEW RHETORIC
199(6)
The Centrality of Audience
200(2)
The Universal Audience
202(1)
The Audience of One
203(1)
The Self as Audience
203(1)
Presence
204(1)
STEPHEN TOULMIN AND THE USES OF ARGUMENT
205(2)
Argument Fields
205(1)
Field-Dependent and Field-Invariant Standards
206(1)
Modal Qualifiers
206(1)
Toulmin's Famous Model
207(1)
ARGUMENTATION AND SCIENTIFIC INQUIRY
207(3)
Advocacy in the Sciences
208(2)
DEIRDRE MCCLOSKEY AND THE RHETORIC OF ECONOMICS
210(1)
CLIFFORD GEERTZ AND RH7ETORIC IN ANTHROPOLOGY
211(1)
MICHAEL BILLIG AND THE RHETORIC OF SOCIAL PSYCHOLOGY
211(2)
Plays and Games without Arguments?
212(1)
JOHN CAMPBELL ON THE RHETORIC OF CHARLES DARWIN
213(3)
Natural Selection and the Religious Audience
214(2)
CRITICISMS OF THE RHETORIC OF SCIENCE
216(1)
CONCLUSION
216(1)
QUESTIONS FOR REVIEW
217(1)
QUESTIONS FOR DISCUSSION
218(1)
TERMS
218(4)
CHAPTER TEN Contemporary Rhetoric II: As Equipment for Living 222(22)
RHETORIC IN ITS SOCIAL CONTEXT: THE DRAMATICAND SITUATIONAL VIEWS
222(1)
KENNETH BURKE AND RHETORIC AS SYMBOLIC ACTION
223(7)
Identification
223(1)
Rhetoric as "Symbolic Inducement"
224(1)
Terministic Screens and Being Human
225(1)
Burke's Pentad
226(3)
Form
229(1)
LLOYD BITZER AND RHETORIC AS SITUATIONAL
230(2)
The Exigence
230(1)
The Audience
231(1)
Constraints
231(1)
The Fitting Response
231(1)
RHETORIC AND NARRATION
232(1)
MIKHAIL BAKHTIN AND THE POLYPHONIC NOVEL
233(2)
Discourse as Ideological and Social
233(1)
Polyphonic Discourse: Hearing Many Voices in the Novel
234(1)
WAYNE BOOTH AND THE RHETORIC OF FICTION
235(1)
JURGEN HABERMAS AND THE CONDITIONS OF RATIONAL DISCOURSE
236(3)
Communicative Action and the Rational Society
236(1)
The Universality of the Rhetorical
237(1)
Universal Pragmatics and Communicative Competence
238(1)
Critical Theory and Critique of Ideology
239(1)
CONCLUSION
239(1)
QUESTIONS FOR REVIEW
240(1)
QUESTIONS FOR DISCUSSION
240(1)
TERMS
241(3)
CHAPTER ELEVEN Contemporary Rhetoric III: Texts, Power, and Alternatives 244(32)
POSTMODERNISM
245(1)
MICHEL FOUCAULT: DISCOURSE, KNOWLEDGE, AND POWER
246(7)
Power and Discourse
247(1)
Escape
248(1)
Archaeology of Knowledge: In Search of the Episteme
248(2)
Excluded Discourse
250(1)
Power and Institutions
251(1)
Queer Theory
252(1)
JACQUES DERRIDA: TEXTS, MEANINGS, AND DECONSTRUCTION
253(4)
Authors Out of Control
254(1)
Deconstructing Texts
254(3)
RICHARD WEAVER: RHETORIC AND THE PRESERVATION OF CULTURE
257(2)
Critique of Modernism
257(1)
Critique of Scientism
257(1)
Weaver on Education
258(1)
A True Rhetoric
258(1)
FEMINISM AND RHETORIC: CRITIQUE AND REFORM IN RHETORIC
259(6)
The Need for a Woman's Voice
259(2)
Reconceptualizing Rhetoric: Voice, Gender, Invitation
261(1)
Constructing Gender Rhetorically
261(1)
From Conquest to Invitation
262(2)
"Works," "Texts" and the Work of Reading
264(1)
GEORGE KENNEDY AND COMPARATIVE RHETORIC
265(4)
Rhetoric in Ancient China
266(1)
"Private Speaking"
266(1)
China Sophists and the Intrigues of the Warring States
267(1)
Jian, Shui, Pien, and the Traveling Persuaders
267(1)
Re-visioning the Greek Tradition
268(1)
CONCLUSION
269(1)
QUESTIONS FOR REVIEW
269(1)
QUESTIONS FOR DISCUSSION
270(1)
TERMS
270(6)
Glossary 276(9)
Bibliography 285(14)
Index 299


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