9781292074429

Hooked Why cute sells...and other marketing magic that we just can't resist

by
  • ISBN13:

    9781292074429

  • ISBN10:

    1292074426

  • Edition: 1st
  • Format: Paperback
  • Copyright: 7/22/2016
  • Publisher: FT Press

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Author Biography

Patrick Fagan is an Associate Lecturer in Psychology of Marketing and Advertising and Consumer

Behaviour at Goldsmiths University; and he works as a Senior Behavioural Insights Associate at world-leading behavioural science consultancy Mountainview Learning.

Table of Contents

About the Author   

Thanks and Acknowledgements   

Contents

 

LET’S GET READ

AN INTRODUCTION  

THE SCIENCE OF COMMUNICATION 

THE BRAIN  

 

FIRST: INVITE ATTENTION  

PRIMAL   

AFFECTIVE  

SELF-RELEVANT  

SURPRISING  

 

SECOND: IGNITE THINKING 

MYSTERY

EASE  

NARRATIVE

 

THIRD: INCITE ACTION  

MEMORY  

AUTOPILOT

PRIMING  

PUTTING IT TO USE  

 

YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION

PROMOTIONS

THE PSYCH OF LIKE  

DIRECT MAIL 

IN THE OFFICE   

TEST, TEST, TEST

 

CONCLUSION 

 

Notes  

Rewards Program

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