Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
What is included with this book?
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
Patrick Fagan is an Associate Lecturer in Psychology of Marketing and Advertising and Consumer
Behaviour at Goldsmiths University; and he works as a Senior Behavioural Insights Associate at world-leading behavioural science consultancy Mountainview Learning.
About the Author
Thanks and Acknowledgements
LET’S GET READ
THE SCIENCE OF COMMUNICATION
FIRST: INVITE ATTENTION
SECOND: IGNITE THINKING
THIRD: INCITE ACTION
PUTTING IT TO USE
YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION
THE PSYCH OF LIKE
IN THE OFFICE
TEST, TEST, TEST