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Hospitality Sales and Marketing with Answer Sheet (EI), 6/e,9780133594508
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Hospitality Sales and Marketing with Answer Sheet (EI), 6/e

by
Edition:
6th
ISBN13:

9780133594508

ISBN10:
0133594505
Format:
Paperback
Pub. Date:
7/1/2014
Publisher(s):
Educational Institute
List Price: $99.95

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Questions About This Book?

What version or edition is this?
This is the 6th edition with a publication date of 7/1/2014.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

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Summary

In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.


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