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Hospitality and Travel Marketing,9781418016555
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Hospitality and Travel Marketing

by
Edition:
4th
ISBN13:

9781418016555

ISBN10:
1418016551
Format:
Hardcover
Pub. Date:
4/20/2009
Publisher(s):
Cengage Learning
List Price: $199.00

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Summary

Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors? experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

Table of Contents

Intro to Marketing
Marketing Hospitality and Travel Services
The Hospitality and Travel Marketing System
Customer Behavior
analyzing Marketing Opportunities
Marketing research
Marketing Strategy: Market Segmentation and Trends
Strategies, Positioning, and Marketing Objectives
The Marketing Plan and the 8 P's
Product Development and Partnership
People: Services and Service Quality
Packaging and Programming
The Distribution Mix and the Travel Trade
Communications and th Promotional Mix
Advertising
Sales Promotion and Merchandising
Personal Selling and Sales Management
Public Relations and Publicity
Pricing
Table of Contents provided by Publisher. All Rights Reserved.


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