9780735711518

Hot Text Web Writing that Works

by ;
  • ISBN13:

    9780735711518

  • ISBN10:

    0735711518

  • Edition: 1st
  • Format: Paperback
  • Copyright: 1/11/2002
  • Publisher: New Riders

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Supplemental Materials

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

Author Biography

Jonathan and Lisa Price are professional web writers and editors who regularly coach other writers on how to tailor their prose for e-mail, Web pages, and discussions

Table of Contents

Home Page xiii
PART I CATCH THE NET SPIRIT 2(82)
Who Am I Writing for, and Incidentally, Who Am I?
3(34)
What Kind of Thing Am I Creating?
37(26)
What Will the Web Do to My Text?
63(14)
Attention!
77(7)
PART II WRITE LIKE A HUMAN BEING 84(186)
Idea #1: Shorten That Text
85(28)
Idea #2: Make Text Scannable
113(20)
Idea #3: Cook Up Hot Links
133(50)
Idea #4: Build Chunky Paragraphs
183(22)
Idea #5: Reduce Cognitive Burdens
205(30)
Idea #6: Write Menus That Mean Something
235(35)
PART III FINE-TUNE YOUR STYLE FOR THE GENRES 270(178)
Writing in a Genre
271(10)
Creating Customer Assistance That Actually Helps
281(60)
Persuading Niche Markets, Individuals, and the Press
341(32)
Making News That Fits
373(32)
Entertaining People Who Like to Read
405(16)
Getting a Job
421(27)
PART IV BECOME A PRO 448(24)
So You Wannabe a Web Writer or Editor
449(23)
PART V BACKUP 472(22)
Writerly Sites
473(8)
If You Like to Read
481(13)
Index 494

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