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9780415878999

How Audiences Decide: A Cognitive Approach to Business Communication

by ;
  • ISBN13:

    9780415878999

  • ISBN10:

    0415878993

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2010-12-20
  • Publisher: Routledge
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Supplemental Materials

What is included with this book?

Summary

The book as a whole draws on a vast research literature and summarizes relevant theoriesand findings from the fields of social cognition, consumer behavior, decision science,behavioral finance, affective science, cognitive science, and neuroscience. It delves into thehearts and minds of a breath-taking array of audiences: from Wall Street analysts toviewers of the evening news, from army officers to hospital patients, from venturecapitalists to grocery shoppers, from CEOs to college admissions officers, from job recruitersto mock jurors. It surveys a broad range of communication techniques'”including thoseconcerning speaking, writing, content, style, typography, nonverbal behaviors, charts,images, rational arguments, and emotional appeals'”and examines the empirical evidencesupporting each of them.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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