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How Audiences Decide : A Cognitive Approach to Business Communication,9780415878999
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How Audiences Decide : A Cognitive Approach to Business Communication

by ;
Edition:
1st
ISBN13:

9780415878999

ISBN10:
0415878993
Format:
Hardcover
Pub. Date:
12/20/2010
Publisher(s):
Routledge

Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 12/20/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

The book as a whole draws on a vast research literature and summarizes relevant theoriesand findings from the fields of social cognition, consumer behavior, decision science,behavioral finance, affective science, cognitive science, and neuroscience. It delves into thehearts and minds of a breath-taking array of audiences: from Wall Street analysts toviewers of the evening news, from army officers to hospital patients, from venturecapitalists to grocery shoppers, from CEOs to college admissions officers, from job recruitersto mock jurors. It surveys a broad range of communication techniques'”including thoseconcerning speaking, writing, content, style, typography, nonverbal behaviors, charts,images, rational arguments, and emotional appeals'”and examines the empirical evidencesupporting each of them.


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