How to Capture and Keep Clients Marketing Strategies for Lawyers

by Rose, Jennifer J.

• ISBN13: 9781634252140
• ISBN10: 1634252144
• Edition: 2nd
• Format: Paperback
• Copyright: 2016-04-07
• Publisher: American Bar Association

Summary

In this new second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.

Through this wealth of savvy advice, the reader will learn how to:

• Ask for business
• Attract and keep clients
• Network
• Partner with other lawyers
• Build a virtual law firm
• Market a specialty or boutique practice
• Market to ethnic communities
• Market in a small town
• Use technology in client development
• Create a service-centered firm
• Brand your law firm just like the big firms do
• Make marketing part of your daily practice
• Avoid ethical marketing mistakes
  

The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.

Author Biography

Jennifer J. Rose was a solo practitioner practicing family law in Shenandoah, Iowa, for 20 years before moving to Morelia, Michoacán, Mexico, in 1997. In that life, she was listed in Best Lawyers in America, rated “AV” by Martindale-Hubbell, and served a term as chair of the Iowa State Bar Association Family and Juvenile Law Section.
She was editor in chief of GPSolo, the flagship magazine of the American Bar Association Solo, Small Firm, and General Practice Division, from 1995 to 2007 and again from 2009 to 2011; served on the division’s Council; was secretary and vice chair of the division; and sat on too many committees and boards to enumerate.
She has also served terms on the ABA Standing Committee on Continuing Education of the Bar and the Standing Committee on Publishing Oversight. She has been list manager of the division-sponsored listserv Solosez almost since its inception.
Rose has been a contributing editor to Matrimonial Strategist and Internet Law Researcher and served as a judge of Law Office Computing’s annual law firm website competition. She was editor of Effectively Staffing Your Law Firm (ABA, 2009). She publishes (and neglects) a blog at redshoesarebetterthanbacon.wordpress.com.