How to Do Critical Discourse Analysis; A Multimodal Introduction

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  • Format: Paperback
  • Copyright: 2012-04-05
  • Publisher: SAGE Publications Ltd

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How do media texts manipulate and persuade us? How do language and images play out the ideas, values and identities? This book shows readers exactly how language, power and ideology are negotiated in media texts, from magazine and advertising, to YouTube and music videos. Presenting a systematic toolkit of theories, concepts and techniques for doing language and image analysis, students learn how to dig deep into discourses and the media landscape. With case studies and examples from a range of traditional and new media content, the book equips students to understand the relationship between language, discourse and social practices. Timely and relevant, How to Do Critical Discourse Analysis is a unique and compelling textbook for students in media, communication, linguistics and journalism.

Author Biography

David Machin Is A Lecturer At Cardiff University School Of Journalism, Media And Cultural Studies. Andrea Mayr Is A Lecturer In The School Of English At Queen's University Belfast, Northern Ireland.

Table of Contents

Introduction: Revealing How Meaning Is Created as Well as What is Conveyed in Language and Images
Language as a Set of Resources From Which we Make Active Choices
Analysing Semiotic Choices: Words and Images
Presenting Speech and Speaking
Resources for Shaping How We Represent People
Transitivity: Verbs and Social Action
Concealing Processes and Presenting the 'Taken For Granted': Nominalization and Presupposition
The Art of Abstraction: Rhetorical Tropes in Discourse
Commitment and Truth: Modality and Hedging
Conclusion: Doing Cda and its Discontents
Table of Contents provided by Publisher. All Rights Reserved.

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