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How to Do Media and Cultural Studies

by
Edition:
2nd
ISBN13:

9781849207867

ISBN10:
1849207860
Format:
Paperback
Pub. Date:
12/6/2012
Publisher(s):
SAGE Publications Ltd
List Price: $49.00

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This is the 2nd edition with a publication date of 12/6/2012.
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Summary

The Second Edition of this student favorite takes readers step-by-step through the theories, processes and methods of each stage of research, from how to create a research question, design the project and write it up. It enables students to have a clear sense of how their own work relates to broader scholarship and inspires understanding of why studying the media matters. Now 20% bigger, new features include: Brand new chapters on the how and why of researching media and culture All new case studies spotlighting the international media landscape Online readings showing you how methods get used in real research Essential new material on ethnography, digital content analysis, online surveys and researching blogs

Table of Contents

Introduction
Thinking, Theory and Practice
How do we know anything about anything?
Why do We Do Media and Cultural Studies?
Methods of Analysis
Getting Started on Your Own Research Project
Researching Industries: Studying Institutions and Producers of Media and Culture
Researching Texts: Approaches to Studying Media and Cultural Content
Researching Audiences: Who Uses Media and Culture? How and why?
Presenting Your Work
Presenting Your Final Project
Bibliography
Glossary
Table of Contents provided by Publisher. All Rights Reserved.


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