9780133888331

How to Make Money with Social Media An Insider's Guide to Using New and Emerging Media to Grow Your Business

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  • ISBN13:

    9780133888331

  • ISBN10:

    0133888339

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 8/15/2014
  • Publisher: Pearson FT Press
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Supplemental Materials

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Summary

Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know.

 

Step by step, Turner and Shah show you how to:

  • Define the right goals, strategies, and tactics – and then successfully execute on your plan
  • Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them
  • Make the most of your resources, no matter how limited they are
  • Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms
  • Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics
  • Avoid crucial pitfalls that other companies are currently encountering

Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?"

 

Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.

Author Biography

JAMIE TURNER (Atlanta, GA) is CEO of The 60 Second Marketer, an award-winning, Top 10 marketing website. He is a regular guest on CNN and HLN on the topics of social media and mobile marketing and is an in demand keynote speaker at trade shows, events and corporations around the globe. For 20+ years, he has helped firms like AT&T, Cartoon Network, CNN, Motorola, and Coca-Cola grow sales and revenue through high-impact marketing.

 

RESHMA H. SHAH (Atlanta, GA) is Professor in Marketing at Goizueta Business School at Emory University. Her research interests include processes for implementing successful marketing alliances; relationship marketing; brand and category management; marketplace learning and integrated marketing communications. She teaches Marketing Strategy, Integrated Marketing Communications and Customer Behavior at both undergraduate and MBA levels, and is Faculty Advisor to the Goizueta Marketing and Strategy Competition.

Table of Contents

1 Why Social Media is Broken
2 The Evolution of Marketing
3 How to Think About Social Media
4 How to Speak Social Media
5 Laying the Groundwork for Success
6 Why Your First Social Media Campaign Didn't Work
7 Managing the Conversation
8 Creating Circular Momentum
9 Social Media is More than Just Facebook, LinkedIn, Pinterest and Twitter
10 How to Use Networking Platforms to Help You Grow Your Sales and Revenue
11 How to Use Promoting Platforms to Help You Grow Your Sales and Revenue
12 How to Use Sharing Platforms to Help You Grow Your Sales and Revenue
13 It's Not About Social OR Mobile, it's About Social AND Mobile
14 How to Integrate Social Media into your Marketing Plan
15 How to Conduct a Competitive Assessment
16 Conducting an Internal Situation Analysis
17 Understanding the Customer Thought Process
18 Establishing Your Major Objectives and Key Strategies
19 Aligning Your Social Media Strategy with Your Brand Essence
20 How to Measure the Impact of Your Social Media Campaigns
21 Step 1: Measuring the Quantitative Data
22 Step 2: Measuring the Qualitative Data
23 All Roads in Social Media Should Lead to ROI
24 How to Ensure Your Social Media Campaign Runs Smoothly
25 A Step-by-Step Action Plan for Social Media Success

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