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How to Start a Home-Based Personal Trainer Business : *Turn Your Fitness Passion to Profit *Get Trained and Certified *Set Your Own Schedule *Establish Long-Term Client Relationships *Become the Trainer Everybody Wants!by Laura Augenti
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This is the edition with a publication date of 1/6/2010.
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Making money from exercise may seem like a pipe dream to many, but in fact physical fitness is fast becoming one of America's hottest new professional fields. Here, a successful personal trainer gives expert advice on every aspect of setting up and running a home-based personal trainer business. Readers will learn how to get started, develop a service manual, screen clients, serve customers, learn from the competition, and set up a home officeas well as how to use the Internet to develop one's business. * Turn your fitness passion to profit * Get trained and certified * Set your own schedule * Establish long-term client relationships * Become the trainer everybody wants!
Jodi Iaccarino owns and operates Jodi Works, LLC, which includes personal training, massage, holistic health counseling, nutrition advice and yoga. She attended St. Vincent's College of Nursing and Sacred Heart University where she graduated in 1983. Following her successful career as a nurse, she transitioned into the fitness profession through managing local gyms. She started her own business in 2002, and founded the New You Fitness Center (NYFC) in 2006. Along with her nursing credentials, her other certifications include: personal trainer, prenatal exercise, pre/diabetes teaching, metabolic syndrome, weight loss/weight management, Pilates and other movement modalities, CPR/BCLS. She operates in Westbrook, Connecticut.
Table of Contents
|So You Want to Start a Personal Trainer Business?|
|Envisioning the Business|
|What You Need in Your Home Office|
|Writing a business plan|
|Financial Planning (including pricing goods and services)|
|Taxes and Record Keeping|
|Legal and Ethical Issues|
|Marketing Your Business|
|The Internet and E-commerce|
|Business Endgame: Stay Small, Grow, or Sell|
|Training and Certification|
|* Web Resources|
|* Trade Shows|
|* Educational Resources|
|* Other Useful Information|
|Table of Contents provided by Ingram. All Rights Reserved.|