How to Start a Home-Based Senior Care Business : Develop a Winning Business Plan - Market Your Unique Services to Families - Create a Fee Structure - Develop a Network of Trusted Caregivers and Service Providers - Become Your Area's Top Senior Care Manage

by Ferry, James L.

• ISBN13: 9780762750139
• ISBN10: 0762750138
• Format: Paperback
• Copyright: 2010-01-06
• Publisher: Globe Pequot

Summary

Covering the range of senior care businesses that are increasingly I demand today, this bo9ok shows how to start and run a profitable, ethical, and satisfying home- based business in this field. It covers those businesses that can be set up by people with special qualifications - such as nurses, social workers, and others with health and human services degrees - as well as those that can be run by individuals with little or not formal training, who have an interest in caring for others.

Author Biography

James L. Ferry began his Geriatric Care Management career in 1992 after earning a Master’s Degree in Social Work from Rutgers University and working as a social worker and discharge planner for a rehabilitation hospital. He is on the Board of Directors of the National Association of Professional Geriatric Care Managers. In 2003, he established Coaching Caregivers LLC, which offers solutions and support to busy adults with caregiving responsibilities. Coaching Caregivers LLC provides programs, products and services to caregivers who live and work across the nation. A Ph.D. candidate in Social Work at the University at Albany, James lives in Deerfield, Massachusetts.

Table of Contents

Acknowledgments	p. xi
Introduction	p. xiii
So You Want to Start Your Own Senior Care Business	p. 1
Turn Personal Experience into a Business	p. 1
The Income Realities of a Startup Entrepreneur	p. 3
What It Means to Be Self-Employed	p. 4
The Business Mindset Versus the Agency Mindset	p. 4
Elevator Speech for a Highly Personalized Business	p. 5
Resources for the Exploratory Phase	p. 6
Specialization	p. 8
Skills, Experience, Education, and Attitude	p. 9
Blending the Roles of Practitioner and Manager	p. 10
Educational Credentials and Certifications	p. 11
Standards for Quality Service Are Vital	p. 12
Going Solo Versus Building an Organization	p. 13
	p. 15
Locating and Furnishing Your Home Office	p. 15
Identifying Your Target Client	p. 16
Budgeting	p. 16
Presenting a Professional Appearance	p. 16
Marketing Materials	p. 17
Telephone Expenses	p. 18
Budgeting Your Time	p. 20
Choosing a Specialization	p. 20
Staff	p. 21
Setting Up Your Office	p. 23
Office Furniture	p. 23
Communication and Computers	p. 23
Software	p. 24
Printers, Copiers, and Shredders	p. 27
Forms	p. 28
The Business Plan: Your Plan of Action	p. 29
Executive Summary	p. 32
Business Description	p. 32
Ownership, Organization, and Management	p. 35
Operating Plan	p. 35
Goals	p. 36
Financial Assumptions	p. 37
Estimate of Startup Costs	p. 37
Profit and Loss and Break-Even Point	p. 38
Getting Starter	p. 41
Types of Company Ownership	p. 41
Legal Matters	p. 45
Business Checking Account	p. 46
Marketing Materials	p. 47
Financial Planning	p. 52
Pricing	p. 52
Labor Costs	p. 53
General and Administrative Costs	p. 53
Supply and Demand	p. 54
Varying Rates	p. 55
Travel Fees	p. 55
Financial Management Tools	p. 56
Financial Management	p. 58
Cash Budgets	p. 58
Large Purchases and Capital Budgets	p. 59
Billing and Accounts Receivable	p. 60
08	p. 63
Hiring a Bookkeeper or Accountant	p. 63
Bookkeeping Systems	p. 63
Accounting Software	p. 67
Taxes	p. 68
Ethical and Legal Consideration	p. 71
Who Is the Client?	p. 71
Abuse, Neglect, and Exploitation	p. 72
Client's Agents	p. 74
Antitrust Laws	p. 75
Insurance and Documentation	p. 75
Dual Relationships	p. 77
Objective Assessments	p. 78
Marketing Your Senior Care Business in Your Community	p. 80
Public Relations Initiatives	p. 80
Public Radio and Television	p. 83
Guerrilla Marketing	p. 84
Networking	p. 87
Public Speaking	p. 88
Networking and Professional Organizations	p. 89
Virtual Marketing Your Senior Care Business	p. 91
Online Directories	p. 91
Web Sites	p. 92
Blogs and Newsletters	p. 96
Taking Your Business to the Next level with staffing	p. 99
Administrative Support	p. 99
Short-Term Contractors	p. 101
Staffing Agencies	p. 101
Finding Employees	p. 102
Interviewing Job Candidates	p. 104
Hiring Professional Staff As Needed	p. 106
Sample Business Titles	p. 107
Service Agreement Sample	p. 109
Sample Proposal from a Web Site Designer	p. 111
Definitions of Important Legal Roles	p. 114
Senior Care Business Resources	p. 116
Home-Based Business Resources	p. 119
Hiring and Firing Employees	p. 138
Tax Issues	p. 144
Index	p. 148
About the Author	p. 153
Table of Contents provided by Ingram. All Rights Reserved.

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