The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 12/4/2015
  • Publisher: McGraw-Hill Education

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The new book from global sales performance giant MHI Global! Gives you the best practices for combining direct and indirect sales channels to dramatically improve growth

The world of complex sales is going through major changes. Large organizations are morphing their existing channel models to address changing customer buying habits and changing needs in their own internal cost models and sales productivity. The outcome of these changes is the creation of more “hybrid” channel models, where the traditional lines between direct and indirect sales are becoming very blurred.

The Hybrid Sales Channel approaches market coverage with a fresh perspective and gives you the tools to effectively leverage your indirect and direct sales channels together in a hybrid approach to differentiate yourself in the marketplace. It reveals key best practices across industries that can guide you to immediate action to ignite growth.

MHI Global is the leading worldwide company devoted to improving sales performance and customer management excellence through the combined expertise and experience of 5 powerhouse brands: Miller Heiman, AchieveGlobal, Huthwaite, Channel Enablers and Impact Learning Systems.

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