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I See Your Name Everywhere : Leverage the Power of the Media to Grow Your Fame, Wealth and Success



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Ingram Pub Services
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What version or edition is this?
This is the edition with a publication date of 10/1/2008.
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  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.


Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: --Get your name into magazines, radio, TV and the Internet --Overcome the 15 most common publicity mistakes --Prepare for a media interview and score positive publicity --Create a press release that gets the media's attention --Efficiently deal with crisis communication

Table of Contents

Testimonialsp. v
Forewordp. xi
Understanding Media Relations: The basics of fame-buildingp. 1
What Drives News Reportersp. 13
Writing for the News Mediap. 27
The News Release: Case studies, missed first starts and examplesp. 39
The 15 Most Common Publicity Mistakes People Makep. 55
Scoring Positive Publicity-Part I: 7 ways to prepare, 7 tactics to tryp. 73
Scoring Positive Publicity-Part II: When you are the expertp. 89
Holding a News Conferencep. 103
Preparing for an Interviewp. 113
When Crisis Hits: 10 rules for immediate responsep. 127
Leveraging the Internetp. 147
About The Authorp. 157
About the Authorp. 159
Table of Contents provided by Ingram. All Rights Reserved.

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