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I See Your Name Everywhere : Leverage the Power of the Media to Grow Your Fame, Wealth and Success
by Lontos, PamISBN13:
9781600374807
ISBN10:
1600374808
Format:
Paperback
Pub. Date:
10/1/2008
Publisher(s):
Ingram Pub Services
List Price: $15.95
Starting at $5.19
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Summary
Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: --Get your name into magazines, radio, TV and the Internet --Overcome the 15 most common publicity mistakes --Prepare for a media interview and score positive publicity --Create a press release that gets the media's attention --Efficiently deal with crisis communication
Table of Contents
| Testimonials | p. v |
| Foreword | p. xi |
| Understanding Media Relations: The basics of fame-building | p. 1 |
| What Drives News Reporters | p. 13 |
| Writing for the News Media | p. 27 |
| The News Release: Case studies, missed first starts and examples | p. 39 |
| The 15 Most Common Publicity Mistakes People Make | p. 55 |
| Scoring Positive Publicity-Part I: 7 ways to prepare, 7 tactics to try | p. 73 |
| Scoring Positive Publicity-Part II: When you are the expert | p. 89 |
| Holding a News Conference | p. 103 |
| Preparing for an Interview | p. 113 |
| When Crisis Hits: 10 rules for immediate response | p. 127 |
| Leveraging the Internet | p. 147 |
| About The Author | p. 157 |
| About the Author | p. 159 |
| Table of Contents provided by Ingram. All Rights Reserved. |
