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This is the edition with a publication date of 10/1/2008.
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Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: --Get your name into magazines, radio, TV and the Internet --Overcome the 15 most common publicity mistakes --Prepare for a media interview and score positive publicity --Create a press release that gets the media's attention --Efficiently deal with crisis communication
Table of Contents
|Understanding Media Relations: The basics of fame-building||p. 1|
|What Drives News Reporters||p. 13|
|Writing for the News Media||p. 27|
|The News Release: Case studies, missed first starts and examples||p. 39|
|The 15 Most Common Publicity Mistakes People Make||p. 55|
|Scoring Positive Publicity-Part I: 7 ways to prepare, 7 tactics to try||p. 73|
|Scoring Positive Publicity-Part II: When you are the expert||p. 89|
|Holding a News Conference||p. 103|
|Preparing for an Interview||p. 113|
|When Crisis Hits: 10 rules for immediate response||p. 127|
|Leveraging the Internet||p. 147|
|About The Author||p. 157|
|About the Author||p. 159|
|Table of Contents provided by Ingram. All Rights Reserved.|