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I See Your Name Everywhere : Leverage the Power of the Media to Grow Your Fame, Wealth and Success



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Ingram Pub Services
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Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: --Get your name into magazines, radio, TV and the Internet --Overcome the 15 most common publicity mistakes --Prepare for a media interview and score positive publicity --Create a press release that gets the media's attention --Efficiently deal with crisis communication

Table of Contents

Testimonialsp. v
Forewordp. xi
Understanding Media Relations: The basics of fame-buildingp. 1
What Drives News Reportersp. 13
Writing for the News Mediap. 27
The News Release: Case studies, missed first starts and examplesp. 39
The 15 Most Common Publicity Mistakes People Makep. 55
Scoring Positive Publicity-Part I: 7 ways to prepare, 7 tactics to tryp. 73
Scoring Positive Publicity-Part II: When you are the expertp. 89
Holding a News Conferencep. 103
Preparing for an Interviewp. 113
When Crisis Hits: 10 rules for immediate responsep. 127
Leveraging the Internetp. 147
About The Authorp. 157
About the Authorp. 159
Table of Contents provided by Ingram. All Rights Reserved.

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