I See Your Name Everywhere

by Lontos, Pam

• ISBN13: 9781600374807
• ISBN10: 1600374808
• Format: Paperback
• Copyright: 2008-10-01
• Publisher: Morgan James Pub

Summary

Isn't it time you used publicity to boost your career? Whether you are a CEO, entrepreneur, doctor, lawyer, speaker, author or other business professional, you need "I See Your Name Everywhere" to grow your fame, wealth and success through the media! You will discover how easy it is to: --Get your name into magazines, radio, TV and the Internet --Overcome the 15 most common publicity mistakes --Prepare for a media interview and score positive publicity --Create a press release that gets the media's attention --Efficiently deal with crisis communication

Table of Contents

Testimonials	p. v
Foreword	p. xi
Understanding Media Relations: The basics of fame-building	p. 1
What Drives News Reporters	p. 13
Writing for the News Media	p. 27
The News Release: Case studies, missed first starts and examples	p. 39
The 15 Most Common Publicity Mistakes People Make	p. 55
Scoring Positive Publicity-Part I: 7 ways to prepare, 7 tactics to try	p. 73
Scoring Positive Publicity-Part II: When you are the expert	p. 89
Holding a News Conference	p. 103
Preparing for an Interview	p. 113
When Crisis Hits: 10 rules for immediate response	p. 127
Leveraging the Internet	p. 147
About The Author	p. 157
About the Author	p. 159
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