iBrain

by Small, Gary

• ISBN13: 9780061340345
• ISBN10: 0061340340
• Edition: 1st
• Format: Paperback
• Copyright: 2009-01-01
• Publisher: HarperCollins Publications

Summary

Shaped by the era of Google and limitless access to news and information, the brains of your coworkers, your children, and your competition are remapping, retooling, and evolving. Are you keeping up?Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price? iBrain can help us avoid the potential drawbacks-add, increased social isolation, Internet addiction, and so on-while offering the tools and strategies needed to bridge the brain gap, enabling us to compete and thrive in the age of high-tech immersion.

Author Biography

Gary Small, M.D., is the director of the UCLA Memory and Aging Research Center. He lectures extensively and regularly appears on national television shows, including 20/20, Good Morning America, Today, and on CNN. He lives in Los Angels. Gigi Vorgon is a coauthor (with her husband, Dr. Gary Small) of The Memory Prescription, The Longevity Bible, and the international bestseller The Memory Bible. She lives in Los Angeles with her husband and two children.

Table of Contents

Acknowledgments	p. vii
Your Brain Is Evolving Right Now	p. 1
It's All in Your Head	p. 4
Young Plastic Brains	p. 6
Natural Selection	p. 9
Honey, Does My Brain Look Fat?	p. 11
High-Tech Revolution and the Digital Age	p. 12
Your Brain on Google	p. 14
Techno-Brain Burnout	p. 17
The New, Improved Brain	p. 20
Taking Control of Your Brain's Evolution	p. 22
Brain Gap: Technology Dividing Generations	p. 23
Digital Natives	p. 24
Digital Immigrants	p. 40
Coming Together	p. 46
Addicted To Technology	p. 47
Anyone Can Get Hooked	p. 50
Email Junkies	p. 54
Virtual Gaming-Bet You Can't Play Just One	p. 56
Online Porn Obsession	p. 58
Las Vegas at Your Fingertips	p. 59
Shop Till You Drop	p. 60
Getting Help	p. 61
Technology and Behavior: ADHD, Indigo Children, and Beyond	p. 63
Driven to Distraction	p. 64
Multitasking Brains	p. 67
Indigo Children	p. 69
Can TV Trigger Autism?	p. 71
Mystery Online Illness	p. 74
Cybersuicide	p. 76
I'm Too Techy for My Brain	p. 77
High-Tech Culture: Social, Political, and Economic Impact	p. 79
Multiple Choice	p. 79
Infinite Information	p. 81
The Electronic Marketplace	p. 84
Webonomics	p. 85
Social Networking and Entertainment	p. 89
Women vs. Men Online	p. 91
Fractured Families	p. 92
Love at First Site	p. 95
Technology and Privacy	p. 97
Cyber Crime	p. 99
I'd Rather Be Blogging	p. 101
Online Politics	p. 102
Uploading Your iBrain	p. 104
Brain Evolution: Where Do You Stand Now?	p. 105
Human Contact Skills	p. 105
Technology Skills	p. 112
Reconnecting Face To Face	p. 115
That Human Feeling	p. 117
Tech-Free Training of the Brain	p. 120
Social Skills 101	p. 123
High-Tech Addiction	p. 146
Maintaining Your Off-Line Connections	p. 147
The Technology Toolkit	p. 149
Making Technology Choices	p. 150
You've Got Email	p. 152
Instant Messaging Right Now!	p. 158
Search Engines: Beyond Basic Google	p. 158
Text Messaging: Short and Sweet	p. 160
Mobile Phones: Smaller Is Not Always Better	p. 161
A Menu of Hand-Held Devices	p. 163
Entering the Blogosphere	p. 165
Internet Phoning and Video Conferencing	p. 166
Digital Entertainment: Swapping Hi-Fi for Wi-Fi	p. 167
Online Safety and Privacy	p. 168
Cyber Medicine	p. 172
Brain Stimulation: Aerobicize Your Mind	p. 178
Bridging The Brain Gap: Technology and The Future Brain	p. 181
Understanding The Gap	p. 181
Social Skills Upgrade for Digital Immigrants	p. 184
The Future Brain	p. 186
Appendix	p. 191
High-Tech Glossary	p. 191
Text Message Shortcuts and Emoticons	p. 199
Additional Resources	p. 205
Notes	p. 209
Index	p. 231
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